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Customer preferences for customized household furniture

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  • Lihra, Torsten
  • Buehlmann, Urs
  • Graf, Raoul

Abstract

In the context of market globalization, furniture manufacturers attempt to differentiate their products to attain competitive advantages. Mass customization is one strategy enabling such differentiation. This study measured, through a choice-based conjoint analysis, the value that US American consumers assign to the availability of customization when buying furniture. Roughly 50% of consumers’ product choice is driven by price, 20% by product customization, 20% by delivery time, and 10% by the time needed to customize the product. Thus, while there is a customer segment driven by price, there also is a segment, consisting mainly of females, that values product customization.

Suggested Citation

  • Lihra, Torsten & Buehlmann, Urs & Graf, Raoul, 2012. "Customer preferences for customized household furniture," Journal of Forest Economics, Elsevier, vol. 18(2), pages 94-112.
    • Handle: RePEc:eee:foreco:v:18:y:2012:i:2:p:94-112
    DOI: 10.1016/j.jfe.2011.11.001
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    References listed on IDEAS

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    Cited by:

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    2. Miguel Afonso Sellitto & Juliane Luchese & Jéssica Mariella Bauer & Gislaine Gabrielle Saueressig & Cláudia Viviane Viegas, 2017. "Ecodesign Practices in a Furniture Industrial Cluster of Southern Brazil: From Incipient Practices to Improvement," Journal of Environmental Assessment Policy and Management (JEAPM), World Scientific Publishing Co. Pte. Ltd., vol. 19(01), pages 1-25, March.
    3. Ihwan Ghazali & Salwa Hanim Abdul-Rashid & Siti Zawiah Md Dawal & Irianto Irianto & Safarudin Gazali Herawan & Fu-Haw Ho & Rohana Abdullah & Amir Hamzah Abdul Rasib & Nur Wardah Sufina Padzil, 2023. "Embedding Green Product Attributes Preferences and Cultural Consideration for Product Design Development: A Conceptual Framework," Sustainability, MDPI, vol. 15(5), pages 1-19, March.
    4. Hakala, I. & Toppinen, A. & Autio, M., 2014. "Does country of origin matter? Qualitative analysis of young," 2014, Number 45, May 22-24, 2014, Uppsala, Sweden, Scandinavian Forest Economics: Proceedings of the Biennial Meeting of the Scandinavian Society of Forest Economics, vol. 2014(45), pages 1-8, December.
    5. Jerrod Penn & Wuyang Hu & Linda Cox & Lara Kozloff, 2016. "Values for Recreational Beach Quality in Oahu, Hawaii," Marine Resource Economics, University of Chicago Press, vol. 31(1), pages 47-62.

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    More about this item

    Keywords

    Mass customization; Furniture; Conjoint analysis; Consumer preference;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • L73 - Industrial Organization - - Industry Studies: Primary Products and Construction - - - Forest Products

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