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Embedding Green Product Attributes Preferences and Cultural Consideration for Product Design Development: A Conceptual Framework

Author

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  • Ihwan Ghazali

    (Faculty of Mechanical and Manufacturing Engineering Technology, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, Durian Tunggal 76100, Malaysia)

  • Salwa Hanim Abdul-Rashid

    (Department of Mechanical Engineering, Faculty of Engineering, Universiti Malaya, Kuala Lumpur 50603, Malaysia
    Centre for Sustainable and Smart Manufacturing (CSSM), Faculty of Engineering, Universiti Malaya, Kuala Lumpur 50603, Malaysia)

  • Siti Zawiah Md Dawal

    (Department of Mechanical Engineering, Faculty of Engineering, Universiti Malaya, Kuala Lumpur 50603, Malaysia)

  • Irianto Irianto

    (Department General Education, Faculty of Resilience, Rabdan Academy, Abu Dhabi P.O. Box 114646, United Arab Emirates)

  • Safarudin Gazali Herawan

    (Industrial Engineering Department, Faculty of Engineering, Bina Nusantara University, Jakarta 11480, Indonesia)

  • Fu-Haw Ho

    (Department of Manufacturing Engineering, Faculty of Mechanical and Manufacturing Engineering, Universiti Tun Hussein Onn Malaysia, Batu Pahat 86400, Malaysia)

  • Rohana Abdullah

    (Faculty of Mechanical and Manufacturing Engineering Technology, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, Durian Tunggal 76100, Malaysia)

  • Amir Hamzah Abdul Rasib

    (Faculty of Mechanical and Manufacturing Engineering Technology, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, Durian Tunggal 76100, Malaysia)

  • Nur Wardah Sufina Padzil

    (Faculty of Mechanical and Manufacturing Engineering Technology, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, Durian Tunggal 76100, Malaysia)

Abstract

In the past ten years, the increasing customer awareness of environmental sustainability has driven the development of green products. As the initiator of product development, this situation can challenge product designers. Since customers may have varied expectations and preferences for green products, it depends on the green attributes embedded in the product and cultural value influences. As the natural behavior setting, cultural value has been proven to influence customer preferences in the literature. However, it was identified that previous studies had not clearly defined the consideration of cultural values in green product design. Therefore, this study aimed to generate a conceptual framework for embedding cultural value consideration in green product design. A comprehensive review of green product design and cultural values has been performed to align the relevancies for constructing the conceptual framework. Bibliographic analysis using the PRISMA approach was also performed to identify the current trend of green product design. It was expected that the proposed conceptual framework could be used as supporting insight in determining the customers’ preferences as an essential process for green product development.

Suggested Citation

  • Ihwan Ghazali & Salwa Hanim Abdul-Rashid & Siti Zawiah Md Dawal & Irianto Irianto & Safarudin Gazali Herawan & Fu-Haw Ho & Rohana Abdullah & Amir Hamzah Abdul Rasib & Nur Wardah Sufina Padzil, 2023. "Embedding Green Product Attributes Preferences and Cultural Consideration for Product Design Development: A Conceptual Framework," Sustainability, MDPI, vol. 15(5), pages 1-19, March.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:5:p:4542-:d:1086807
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    References listed on IDEAS

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    1. Hanli Hu & Yu Cao & Dan Yi & Qingsong Li, 2023. "How to Distribute Green Products in Competition with Brown Products? Direct Selling versus Agent Selling?," Sustainability, MDPI, vol. 15(14), pages 1-22, July.

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