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A Conjoint Analysis Of New Food Products Processed From Underutilized Small Crawfish

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  • Harrison, R. Wes
  • Ozayan, Aylin
  • Meyers, Samuel P.

Abstract

Attributes for two value-added seafood products derived from underutilized crawfish are analyzed using conjoint data from seafood restaurants in the southern region of the United States. Preferences for the products' form, price, and flavor attributes were tested. Statistical tests revealed that the attribute interactions were not significant, and part-worth utilities for all main effects were estimated using an additive preference model. Results indicate that the new crawfish products should be marketed as a high-quality fresh soup base or seafood stuffing, priced between 30% and 50% of the cost of fresh crawfish tail meat.

Suggested Citation

  • Harrison, R. Wes & Ozayan, Aylin & Meyers, Samuel P., 1998. "A Conjoint Analysis Of New Food Products Processed From Underutilized Small Crawfish," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 30(2), pages 1-9, December.
    • Handle: RePEc:ags:joaaec:15552
    DOI: 10.22004/ag.econ.15552
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    References listed on IDEAS

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    1. Halbrendt, Catherine K. & Wirth, Ferdinand F. & Vaughn, Gerald F., 1991. "Conjoint Analysis Of The Mid-Atlantic Food-Fish Market For Farm-Raised Hybrid Striped Bass," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 23(1), pages 1-9, July.
    2. Halbrendt, C.K. & Wirth, F.F. & Vaughn, G.F., 1991. "Conjoint Analysis of the Mid-Atlantic Food-Fish Market for Farm-Raised Hybrid Striped Bass," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 23(1), pages 155-163, July.
    3. Catherine Halbrendt & J. Richard Bacon & John Pesek, 1992. "Weighted least squares analysis for conjoint studies: The case of hybrid striped bass," Agribusiness, John Wiley & Sons, Ltd., vol. 8(2), pages 187-198.
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    Cited by:

    1. Yiling Deng & Ian A. Munn & Haibo Yao, 2021. "Attributes‐based conjoint analysis of landowner preferences for standing timber insurance," Risk Management and Insurance Review, American Risk and Insurance Association, vol. 24(4), pages 421-444, December.
    2. Harrison, R. Wes & Gillespie, Jeffrey M. & Fields, Deacue, 2005. "Analysis of Cardinal and Ordinal Assumptions in Conjoint Analysis," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 34(2), pages 1-15, October.
    3. Fields, Deacue & Gillespie, Jeffrey M., 2003. "Beef Producer Preferences And Purchase Decisions For Livestock Revenue Insurance Products," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35089, Southern Agricultural Economics Association.
    4. Harrison, R. Wes & Gillespie, Jeffrey M. & Fields, Deacue, 2001. "Theoretical And Empirical Considerations Of Eliciting Preferences And Model Estimation In Conjoint Analysis," 2001 Annual meeting, August 5-8, Chicago, IL 20680, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Marcia Barcellos & Klaus Grunert & Yanfeng Zhou & Wim Verbeke & F. Perez-Cueto & Athanasios Krystallis, 2013. "Consumer attitudes to different pig production systems: a study from mainland China," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(3), pages 443-455, September.
    6. Vita, G. Di & Salvo, G. De & Bracco, S. & Gulisano, G. & D'Amico, M., 2016. "Future Market of Pizza: Which Attributes Do They Matter?," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 8(4), pages 1-13, December.
    7. Wirth, Ferdinand F. & Stanton, John L. & Wiley, James B., 2011. "The Relative Importance of Search versus Credence Product Attributes: Organic and Locally Grown," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-15, April.
    8. Harrison, R. Wes & Sambidi, Pramod R., 2004. "A Conjoint Analysis of the U.S. Broiler Complex Location Decision," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(3), pages 1-17, December.
    9. Ashok K. Mishra & Jeffrey M. Gillespie, 2016. "Hiring Preferences for Nonimmigrant Labor: The Case of the Seafood Processing Industry," Marine Resource Economics, University of Chicago Press, vol. 31(1), pages 83-99.
    10. Schupp, Alvin R. & Gillespie, Jeffrey M. & Prinyawiwatkul, Witoon & O'Neil, Carol E., 2003. "Consumer-Preferred Attributes of a Fresh Ground Beef and Turkey Product: A Conjoint Analysis," Journal of Food Distribution Research, Food Distribution Research Society, vol. 34(2), pages 1-7, July.
    11. Fields, Deacue & Gillespie, Jeffrey M., 2008. "Beef Producer Preferences and Purchase Decisions for Livestock Price Insurance," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 40(3), pages 1-15, December.
    12. Emmanuel Olateju Oyatoye & Sulaimon Olanrewaju Adebiyi & Bilqis Bolanle Amole, 2013. "An Application of Conjoint Analysis to Consumer Preference for Beverage Products in Nigeria," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 9(6), pages 43-56, December.
    13. Harrison, R. Wes & Mclennon, Everald, 2004. "Analysis of Consumer Preferences for Biotech Labeling Formats," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(1), pages 1-13, April.
    14. Walisinghe, B.R & Gunaratne, L.H.P., 2008. "Consumer Preferences for Quality Attributes of Rice: A Conjoint Analysis," Sri Lankan Journal of Agricultural Economics, Sri Lanka Agricultural Economics Association (SAEA), vol. 10, pages 1-13.
    15. Wirth, Ferdinand F. & Davis, Kathy J., 2003. "Shrimp Purchasing Behavior And Preferences Of Seafood Dealers," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35151, Southern Agricultural Economics Association.

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