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Socio-cognitive processes in strategy formation – A conceptual framework

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  • Wrona, Thomas
  • Ladwig, Tina
  • Gunnesch, Markus

Abstract

This paper should set the frame for the management focus by introducing the cognitive perspective in management research. The cognitive view has become a considerable perspective in describing and explaining strategic processes and significant advances have been provided especially in the last decade. However, the primary concern of cognitive-oriented strategy process research is still on strategic decision-making and therefore lags behind encompassing conceptional developments in process research. By drawing on the “genesis” approach of Kirsch, this paper develops a framework for explaining the formation of shared strategic orientations from a socio-cognitive perspective, which should broaden the “dominant research design”.

Suggested Citation

  • Wrona, Thomas & Ladwig, Tina & Gunnesch, Markus, 2013. "Socio-cognitive processes in strategy formation – A conceptual framework," European Management Journal, Elsevier, vol. 31(6), pages 697-705.
    • Handle: RePEc:eee:eurman:v:31:y:2013:i:6:p:697-705
    DOI: 10.1016/j.emj.2013.07.005
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