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A qualitative study to examine how differences in motivation can inform the development of targeted physical activity interventions for African American women

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  • Sweeney, Allison M.
  • Wilson, Dawn K.
  • Brown, Asia

Abstract

Self-Determination Theory proposes that some people are motivated to initiate physical activity by externally-controlled reasons (e.g., physical appearance, approval from others), whereas others feel compelled by more autonomous sources of motivation (e.g., enjoyment, personal importance). This study used qualitative methods to examine whether individual differences in autonomous motivation offers a useful framework for developing targeted intervention programs for African American women. Focus groups (k = 6) were conducted to examine how different levels of autonomous motivation for physical activity related to differences in physical activity barriers and facilitators among African American women (N = 31). Sessions were audiotaped, transcribed, and coded by independent raters (r = 0.70). QSR NVivo 11 was used to analyze data, and themes were identified separately for women with low, medium, or high autonomous motivation. Those with high autonomous motivation focused on themes of wanting novelty, excitement, and competition, whereas those with low autonomous motivation focused on themes of wanting instrumental support and financial incentives for increasing engagement in physical activity. Implications for developing physical activity intervention programs for African American women that are targeted toward differences in autonomous motivation are discussed.

Suggested Citation

  • Sweeney, Allison M. & Wilson, Dawn K. & Brown, Asia, 2019. "A qualitative study to examine how differences in motivation can inform the development of targeted physical activity interventions for African American women," Evaluation and Program Planning, Elsevier, vol. 77(C).
    • Handle: RePEc:eee:epplan:v:77:y:2019:i:c:s0149718919301314
    DOI: 10.1016/j.evalprogplan.2019.101718
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    1. Parra-Medina, D. & Wilcox, S. & Addy, C. & Salinas, J. & Fore, E. & Poston, M. & Wilson, D.K., 2011. "Results of the heart healthy and ethnically relevant lifestyle trial: A cardiovascular risk reduction intervention for African American women attending community health centers," American Journal of Public Health, American Public Health Association, vol. 101(10), pages 1914-1921.
    2. Spencer, M.S. & Rosland, A.-M. & Kieffer, E.C. & Sinco, B.R. & Valerio, M. & Palmisano, G. & Anderson, M. & Ricardo Guzman, J. & Heisler, M., 2011. "Effectiveness of a community health worker intervention among African American and Latino adults with type 2 diabetes: A randomized controlled trial," American Journal of Public Health, American Public Health Association, vol. 101(12), pages 2253-2260.
    3. Bruno S. Frey & Reto Jegen, 2001. "Motivation Crowding Theory," Journal of Economic Surveys, Wiley Blackwell, vol. 15(5), pages 589-611, December.
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