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Market share analysis using semi-parametric attraction models

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  • Hruschka, Harald

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  • Hruschka, Harald, 2002. "Market share analysis using semi-parametric attraction models," European Journal of Operational Research, Elsevier, vol. 138(1), pages 212-225, April.
    • Handle: RePEc:eee:ejores:v:138:y:2002:i:1:p:212-225
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    References listed on IDEAS

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    1. Robert C. Blattberg & Richard Briesch & Edward J. Fox, 1995. "How Promotions Work," Marketing Science, INFORMS, vol. 14(3_supplem), pages 122-132.
    2. Makoto Abe, 1995. "A Nonparametric Density Estimation Method for Brand Choice Using Scanner Data," Marketing Science, INFORMS, vol. 14(3), pages 300-325.
    3. Chen, Youhua & Kanetkar, Vinay & Weiss, Doyle L., 1994. "Forecasting market shares with disaggregate or pooled data: a comparison of attraction models," International Journal of Forecasting, Elsevier, vol. 10(2), pages 263-276, September.
    4. Rao, Vithala R, 1984. "Pricing Research in Marketing: The State of the Art," The Journal of Business, University of Chicago Press, vol. 57(1), pages 39-60, January.
    5. Piet Vanden Abeele & Els Gijsbrechts & Marc Vanhuele, 1990. "Specification and empirical evaluation of a cluster-asymmetry market share model," Post-Print hal-00481971, HAL.
    6. Ruth N. Bolton, 1989. "The Relationship Between Market Characteristics and Promotional Price Elasticities," Marketing Science, INFORMS, vol. 8(2), pages 153-169.
    7. Urbany, Joel E & Dickson, Peter R, 1991. "Consumer Normal Price Estimation: Market versus Personal Standards," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 45-51, June.
    8. Wedel, Michel & Leeflang, Peter S. H., 1998. "A model for the effects of psychological pricing in Gabor-Granger price studies," Journal of Economic Psychology, Elsevier, vol. 19(2), pages 237-260, April.
    9. Inman, J Jeffrey & McAlister, Leigh & Hoyer, Wayne D, 1990. "Promotion Signal: Proxy for a Price Cut?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 74-81, June.
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    Cited by:

    1. Stefan Lang & Samson B. Adebayo & Ludwig Fahrmeir & Winfried J. Steiner, 2003. "Bayesian Geoadditive Seemingly Unrelated Regression," Computational Statistics, Springer, vol. 18(2), pages 263-292, July.
    2. Guhl, Daniel & Baumgartner, Bernhard & Kneib, Thomas & Steiner, Winfried J., 2018. "Estimating time-varying parameters in brand choice models: A semiparametric approach," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 394-414.
    3. Lang, Stefan & Steiner, Winfried J. & Weber, Anett & Wechselberger, Peter, 2015. "Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits," European Journal of Operational Research, Elsevier, vol. 246(1), pages 232-241.
    4. Jonker, J.-J. & Piersma, N. & Van den Poel, D., 2002. "Joint optimization of customer segmentation and marketing policy to maximize long-term profitability," Econometric Institute Research Papers EI 2002-18, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    5. Baumgartner, Bernhard & Hruschka, Harald, 2005. "Allocation of catalogs to collective customers based on semiparametric response models," European Journal of Operational Research, Elsevier, vol. 162(3), pages 839-849, May.

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