IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-00481971.html
   My bibliography  Save this paper

Specification and empirical evaluation of a cluster-asymmetry market share model

Author

Listed:
  • Piet Vanden Abeele

    (Department of Microbiology and Immunology - Catholic University of Leuven - Catholic University Hospitals - Clinical Immunology)

  • Els Gijsbrechts

    (UA - University of Antwerp)

  • Marc Vanhuele

    (Anderson Graduate School of Management, UCLA - UCLA - University of California [Los Angeles] - UC - University of California)

Abstract

Asymmetric models of market share response allow for specific cross-competitive effects between competitors. Various approaches have been suggested for building asymmetric market share models preserving the properties of logical consistency (i.e., respecting the sum and range constraints on market share) of the popular attraction formulation, including the recent "fully extended" attraction specification by Carpenter et al. (1988). It is argued that these approaches suffer from a number of theoretical or practical difficulties. Using the Nested Logit model as a source of inspiration, this paper introduces a simple and tractable cluster-asymmetric attraction specification for market share response and discusses its properties. The model is also shown to be related to the Cooper et al. approach. The specification is applied and evaluated in the context of a consumer appliance example.

Suggested Citation

  • Piet Vanden Abeele & Els Gijsbrechts & Marc Vanhuele, 1990. "Specification and empirical evaluation of a cluster-asymmetry market share model," Post-Print hal-00481971, HAL.
    • Handle: RePEc:hal:journl:hal-00481971
    DOI: 10.1016/0167-8116(90)90001-4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gielens, Katrijn & Gijsbrechts, Els & Dekimpe, Marnik G., 2014. "Gains and losses of exclusivity in grocery retailing," International Journal of Research in Marketing, Elsevier, vol. 31(3), pages 239-252.
    2. Hruschka, Harald, 2002. "Market share analysis using semi-parametric attraction models," European Journal of Operational Research, Elsevier, vol. 138(1), pages 212-225, April.
    3. Koen Pauwels & Richard D’Aveni, 2016. "The formation, evolution and replacement of price–quality relationships," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 46-65, January.
    4. Sharifah Sakinah Aidid & Mick Silver, 1999. "Modelling market shares by segments using volatility," Journal of Applied Statistics, Taylor & Francis Journals, vol. 26(5), pages 643-660.
    5. Krishnamurthi, Lakshman & Raj, S. P. & Sivakumar, K., 1995. "Unique inter-brand effects of price on brand choice," Journal of Business Research, Elsevier, vol. 34(1), pages 47-56, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00481971. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.