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Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters

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  • Widdecke, Kai

    (Tilburg University, School of Economics and Management)

  • Keller, Wiebke
  • Gedenk, Karen
  • Deleersnyder, Barbara

    (Tilburg University, School of Economics and Management)

Abstract

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Suggested Citation

  • Widdecke, Kai & Keller, Wiebke & Gedenk, Karen & Deleersnyder, Barbara, 2023. "Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters," Other publications TiSEM 15e8cbcc-02a9-4441-ad2b-2, Tilburg University, School of Economics and Management.
    • Handle: RePEc:tiu:tiutis:15e8cbcc-02a9-4441-ad2b-2b52aca951d7
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    References listed on IDEAS

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    1. van der Plas, Joep & Dekimpe, Marnik G. & Geyskens, Inge, 2024. "Mind the gap: National brands’ sensitivity to price and line-length differentials at hard discounters versus conventional retailers," Journal of Retailing, Elsevier, vol. 100(2), pages 199-216.

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