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Role of design-philosophies in interfacing manufacturing with marketing

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  • Balakrishnan, Nagraj
  • Chakravarty, Amiya K.
  • Ghose, Sanjoy

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  • Balakrishnan, Nagraj & Chakravarty, Amiya K. & Ghose, Sanjoy, 1997. "Role of design-philosophies in interfacing manufacturing with marketing," European Journal of Operational Research, Elsevier, vol. 103(3), pages 453-469, December.
    • Handle: RePEc:eee:ejores:v:103:y:1997:i:3:p:453-469
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    References listed on IDEAS

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    1. Dasgupta, Chanda Ghose & Dispensa, Gary S. & Ghose, Sanjoy, 1994. "Comparing the predictive performance of a neural network model with some traditional market response models," International Journal of Forecasting, Elsevier, vol. 10(2), pages 235-244, September.
    2. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    3. Masson, Egill & Wang, Yih-Jeou, 1990. "Introduction to computation and learning in artificial neural networks," European Journal of Operational Research, Elsevier, vol. 47(1), pages 1-28, July.
    4. Kar Yan Tam & Melody Y. Kiang, 1992. "Managerial Applications of Neural Networks: The Case of Bank Failure Predictions," Management Science, INFORMS, vol. 38(7), pages 926-947, July.
    5. Abbie Griffin & John R. Hauser, 1992. "Patterns of Communication Among Marketing, Engineering and Manufacturing---A Comparison Between Two New Product Teams," Management Science, INFORMS, vol. 38(3), pages 360-373, March.
    6. Glen L. Urban & John R. Hauser & John H. Roberts, 1990. "Prelaunch Forecasting of New Automobiles," Management Science, INFORMS, vol. 36(4), pages 401-421, April.
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    Cited by:

    1. Ghose, Sanjoy & Liu, John J. & Bhatnagar, Amit & Kurata, Hisashi, 2005. "Modeling the role of retail price formats, and retailer competition types on production schedule strategy," European Journal of Operational Research, Elsevier, vol. 164(1), pages 173-184, July.

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