Forecasting consumer credit card adoption: what can we learn about the utility function?
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Cited by:
- Bakhtiari, Ali & Murthi, B.P.S. & Steffes, Erin, 2013. "Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching," Journal of Interactive Marketing, Elsevier, vol. 27(2), pages 83-97.
- Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "Plastic Money/Credit Cards Charisma for Now and Then (A Thin Line between Easy Money and Risky Money)," MPRA Paper 34739, University Library of Munich, Germany, revised 2011.
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