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A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference/choice data

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  • DeSarbo, Wayne S.
  • De Soete, Geert
  • Eliashberg, Jehoshua

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Suggested Citation

  • DeSarbo, Wayne S. & De Soete, Geert & Eliashberg, Jehoshua, 1987. "A new stochastic multidimensional unfolding model for the investigation of paired comparison consumer preference/choice data," Journal of Economic Psychology, Elsevier, vol. 8(3), pages 357-384, September.
    • Handle: RePEc:eee:joepsy:v:8:y:1987:i:3:p:357-384
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    Cited by:

    1. Dawn Iacobucci & Doug Grisaffe, 2018. "Perceptual maps via enhanced correspondence analysis: representing confidence regions to clarify brand positions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 6(3), pages 72-83, September.
    2. Dawn Iacobucci & Doug Grisaffe & Wayne DeSarbo, 2017. "Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(3), pages 81-98, December.
    3. Elrod, Terry & Keane, Michael, 1995. "A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data," MPRA Paper 52434, University Library of Munich, Germany.
    4. Brian Stacey, 2017. "A Standardized Treatment of Binary Similarity Measures with an Introduction to k-Vector Percentage Normalized Similarity," Journal of Statistical and Econometric Methods, SCIENPRESS Ltd, vol. 6(1), pages 1-3.
    5. Baier, Daniel & Gaul, Wolfgang, 1998. "Optimal product positioning based on paired comparison data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 365-392, November.

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