A Cluster Analysis of Senses Effects on Consumer Behavior. Lessons for Businesses
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References listed on IDEAS
- Yoon, Sung-Joon & Park, Ji Eun, 2012. "Do sensory ad appeals influence brand attitude?," Journal of Business Research, Elsevier, vol. 65(11), pages 1534-1542.
- Tsai, Shu-pei, 2005. "Integrated marketing as management of holistic consumer experience," Business Horizons, Elsevier, vol. 48(5), pages 431-441.
- Alexandru Ionut ROJA & Alexandru Marian NASTASE, 2012. "Perspectives and Distinctive Particularities of Collaborative Networks," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(4), pages 501-510, October.
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- Thandazile Samukelisiwe Ntobela & Ifeanyi Mbukanma, 2023. "Exploring the Impact of Sensory Marketing on Impulsive Buying Behaviour of Millennials in Mthatha, Eastern Cape, South Africa," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, September.
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More about this item
Keywords
sensorial marketing; consumer behavior; cluster analysis; experimental design.;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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