IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v131y2021icp722-734.html
   My bibliography  Save this article

Artrepreneurship and transmodernity

Author

Listed:
  • Elliot, Esi Abbam
  • Cavazos, Carmina

Abstract

Transmodernity, fueled by factors such as a heightened sense of ethnic pride among ethnic minority consumers, represents a significant marketing opportunity. We advance new perspectives on culture and the interconnected consumer through analyzing visual metaphors of artrepreneurs (artistic entrepreneurs) who communicate transmodern perspectives. Transmodern artrepreneurship is introduced as a marketing medium that influences consumer experiences in global markets and as a global dialogue of marketing reform that advances multicultural collaborations, combining humanity with business. We employ an ethnographic research method with focus on the Zaltman Metaphors Elicitation Technique (ZMET). In our interviews with Chicano artrepreneurs, three themes emerged: 1) Connection (finding true self); 2) Journey (intimate quest); and 3) Transformation (change of meaning system). Our study contributes to the research by considering transmodern perspectives communicated through visual metaphors to advance transcultural communications, social well-being and public policy regarding new consumption patterns across cultures and to enhance the overall consumer experience.

Suggested Citation

  • Elliot, Esi Abbam & Cavazos, Carmina, 2021. "Artrepreneurship and transmodernity," Journal of Business Research, Elsevier, vol. 131(C), pages 722-734.
    • Handle: RePEc:eee:jbrese:v:131:y:2021:i:c:p:722-734
    DOI: 10.1016/j.jbusres.2021.01.054
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296321000618
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2021.01.054?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Teichert, Thorsten & von Wartburg, Iwan & Braterman, Russell, 2006. "Tacit meaning in disguise: Hidden metaphors in new product development and market making," Business Horizons, Elsevier, vol. 49(6), pages 451-461.
    2. Bill Hopwood & Mary Mellor & Geoff O'Brien, 2005. "Sustainable development: mapping different approaches," Sustainable Development, John Wiley & Sons, Ltd., vol. 13(1), pages 38-52.
    3. Thompson, Craig J & Locander, William B & Pollio, Howard R, 1989. "Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 133-146, September.
    4. Elliot, Esi Abbam & Jamal, Ahmad & Cherian, Joseph, 2018. "Artrepreneurship and learning in ethnic markets," Journal of Business Research, Elsevier, vol. 82(C), pages 391-399.
    5. Joy, Annamma & Sherry, John F, Jr, 2003. "Speaking of Art as Embodied Imagination: A Multisensory Approach to Understanding Aesthetic Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 259-282, September.
    6. David C. Thomas, 2012. "State of the Art," Palgrave Macmillan Books, in: Martine Cardel Gertsen & Anne-Marie Søderberg & Mette Zølner (ed.), Global Collaboration: Intercultural Experiences and Learning, chapter 2, pages 15-36, Palgrave Macmillan.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nuttavuthisit, Krittinee, 2014. "How consumers as aesthetic subjects co-create the aesthetic experience of the retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 432-437.
    2. Joy, Annamma & Sherry Jr., John F. & Deschenes, Jonathan, 2009. "Conceptual blending in advertising," Journal of Business Research, Elsevier, vol. 62(1), pages 39-49, January.
    3. Joy, Annamma & Wang, Jeff Jianfeng & Chan, Tsang-Sing & Sherry, John F. & Cui, Geng, 2014. "M(Art)Worlds: Consumer Perceptions of How Luxury Brand Stores Become Art Institutions," Journal of Retailing, Elsevier, vol. 90(3), pages 347-364.
    4. Joy, Annamma & Wang, Jeff Jianfeng & Orazi, Davide C. & Yoon, Seyee & LaTour, Kathryn & Peña, Camilo, 2023. "Co-creating affective atmospheres in retail experience," Journal of Retailing, Elsevier, vol. 99(2), pages 297-317.
    5. Srinivas Venugopal, 2021. "Envisioning a community‐centric approach to impact assessments in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 118-133, March.
    6. Keaveney, Susan M., 2008. "Equines and their human companions," Journal of Business Research, Elsevier, vol. 61(5), pages 444-454, May.
    7. Giana M. Eckhardt & Susan Dobscha, 2019. "The Consumer Experience of Responsibilization: The Case of Panera Cares," Journal of Business Ethics, Springer, vol. 159(3), pages 651-663, October.
    8. repec:oup:jecgeo:v:50:y:2023:i:2:p:282-302. is not listed on IDEAS
    9. Endl, Andreas & Tost, Michael & Hitch, Michael & Moser, Peter & Feiel, Susanne, 2021. "Europe's mining innovation trends and their contribution to the sustainable development goals: Blind spots and strong points," Resources Policy, Elsevier, vol. 74(C).
    10. Mantovani, Danielle & Tazima, Deborah Iuri, 2016. "Arte visual e foco regulatório na avaliação dos consumidores," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 56(2), March.
    11. Chen, Shih-Chih & Hung, Chung-Wen, 2016. "Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 155-163.
    12. Dietrich, Daniel, 2018. "Digital Brand Disruption - How Opinion Leaders Evoke Unexpected Brand Meanings," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 35(2), pages 66-72.
    13. Mario Pansera & Fabien Martinez, 2017. "Innovation for development and poverty reduction: an integrative literature review," Post-Print hal-02887777, HAL.
    14. Dawid Szostek, 2019. "The Impact of the Quality of Interpersonal Relationships between Employees on Counterproductive Work Behavior: A Study of Employees in Poland," Sustainability, MDPI, vol. 11(21), pages 1-33, October.
    15. Hametner, Markus, 2022. "Economics without ecology: How the SDGs fail to align socioeconomic development with environmental sustainability," Ecological Economics, Elsevier, vol. 199(C).
    16. Zins, Andreas H. & Ponocny, Ivo, 2022. "On the importance of leisure travel for psychosocial wellbeing," Annals of Tourism Research, Elsevier, vol. 93(C).
    17. Todor Dyankov, 2020. "Customer Experience with Tourist Brands - New Challenges After Pandemia," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 9(2), pages 53-59, August.
    18. Alpaslan Kelleci & Oğuz Yıldız, 2021. "A Guiding Framework for Levels of Sustainability in Marketing," Sustainability, MDPI, vol. 13(4), pages 1-14, February.
    19. Juliette Passebois- Ducrot & Florence Euzéby & Sarah Machat & Jeanne Lallement, 2015. "La gamification des dispositifs de médiation culturelle : Quelle perception et quel impact sur l’expérience de visite ? Le cas de la corderie Royale," Post-Print hal-01675348, HAL.
    20. Witold Chmielarz & Marek Zborowski, 2022. "On the Assessment of e-Banking Websites Supporting Sustainable Development Goals," Energies, MDPI, vol. 15(1), pages 1-20, January.
    21. Bahadur Ali Soomro & Ikhtiar Ali Ghumro & Naimatullah Shah, 2020. "Green entrepreneurship inclination among the younger generation: An avenue towards a green economy," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 585-594, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:131:y:2021:i:c:p:722-734. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.