Manufacturer and retailer brands: Is strategic coexistence the norm?
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DOI: 10.1016/j.ausmj.2014.11.004
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Cited by:
- Tanusondjaja, Arry & Nenycz-Thiel, Magda & Dawes, John & Kennedy, Rachel, 2018. "Portfolios: Patterns in brand penetration, market share, and hero product variants," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 211-217.
- Elena Meliá-Martí & Guillermina Tormo-Carbó & Juan Francisco Juliá-Igual, 2020. "Does Gender Diversity Affect Performance in Agri-Food Cooperatives? A Moderated Model," Sustainability, MDPI, vol. 12(16), pages 1-27, August.
- Robert P. Hamlin & Lisa S. McNeill, 2023. "Marketing Tactics for Sustainable Fashion and the Circular Economy: The Impact of Ethical Labels on Fast Fashion Choice," Sustainability, MDPI, vol. 15(13), pages 1-18, June.
- Sasa Veljkovic & Zoran Bogetic & Dragan Stojkovic, 2015. "Using Marketing Approach to Respond to Internationalization Challenges and Changes in Marketing Channels," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 11(2), pages 79-100.
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Keywords
Manufacturer; Retailer; Brand; Strategic; Category;All these keywords.
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