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Price competition and store competition: Store brands vs. national brand

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  • Choi, Sungchul
  • Fredj, Karima

Abstract

This paper studies pricing strategies in a market channel composed of one national brand manufacturer and two retailers who, each, carry their own store brand and a national brand products. The model accounts for product competition between store brands and the national brand products, as well as for store competition between retailers.

Suggested Citation

  • Choi, Sungchul & Fredj, Karima, 2013. "Price competition and store competition: Store brands vs. national brand," European Journal of Operational Research, Elsevier, vol. 225(1), pages 166-178.
    • Handle: RePEc:eee:ejores:v:225:y:2013:i:1:p:166-178
    DOI: 10.1016/j.ejor.2012.07.016
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    References listed on IDEAS

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