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Transformative tourism: Tourists' drawings, symbols, and narratives of change

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  • Soulard, Joelle
  • McGehee, Nancy Gard
  • Stern, Marc J.
  • Lamoureux, Kristin M.

Abstract

Using the theoretical lens of Interaction Ritual Chains theory, the study investigates how transformative tourism narratives are symbolized by transformed tourists. Transformative tourism focuses on pushing tourists out of their comfort zone, encouraging inclusive worldviews, promoting cross-cultural understanding and social empowerment. A creative qualitative multi-method approach is utilized where transformed tourists draw, answer sentence completions, participate in in-depth interviews, and interpret the symbols associated with their transformative narratives. Those narratives can be used by practitioners to market the unique nature of transformative tourism by using symbols that resonate with prospective transformative tourists and aligns with their desire to travel in a way that positively benefits destination residents.

Suggested Citation

  • Soulard, Joelle & McGehee, Nancy Gard & Stern, Marc J. & Lamoureux, Kristin M., 2021. "Transformative tourism: Tourists' drawings, symbols, and narratives of change," Annals of Tourism Research, Elsevier, vol. 87(C).
    • Handle: RePEc:eee:anture:v:87:y:2021:i:c:s0160738321000037
    DOI: 10.1016/j.annals.2021.103141
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    References listed on IDEAS

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    1. Soulard, Joelle & McGehee, Nancy Gard & Stern, Marc, 2019. "Transformative tourism organizations and glocalization," Annals of Tourism Research, Elsevier, vol. 76(C), pages 91-104.
    2. Baral, Nabin & Stern, Marc J. & Bhattarai, Ranju, 2008. "Contingent valuation of ecotourism in Annapurna conservation area, Nepal: Implications for sustainable park finance and local development," Ecological Economics, Elsevier, vol. 66(2-3), pages 218-227, June.
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    4. Pung, Jessica Mei & Gnoth, Juergen & Del Chiappa, Giacomo, 2020. "Tourist transformation: Towards a conceptual model," Annals of Tourism Research, Elsevier, vol. 81(C).
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    6. Laing, Jennifer H. & Frost, Warwick, 2017. "Journeys of well-being: Women's travel narratives of transformation and self-discovery in Italy," Tourism Management, Elsevier, vol. 62(C), pages 110-119.
    7. Chen, Xiaoqing & Zhang, Carol Xiaoyue & Stone, Timothy & Lamb, John, 2020. "Existentially understanding tourism in locale: A dwelling perspective," Annals of Tourism Research, Elsevier, vol. 80(C).
    8. Sheldon, Pauline J., 2020. "Designing tourism experiences for inner transformation," Annals of Tourism Research, Elsevier, vol. 83(C).
    9. Roxanna Magee & Audrey Gilmore, 2015. "Heritage site management: from dark tourism to transformative service experience?," The Service Industries Journal, Taylor & Francis Journals, vol. 35(15-16), pages 898-917, November.
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    Cited by:

    1. Kuokkanen, Henri & Kirillova, Ksenia, 2024. "Ethically transformative experiences in hotels," Annals of Tourism Research, Elsevier, vol. 105(C).
    2. Neuhofer, Barbara & Egger, Roman & Yu, Joanne & Celuch, Krzysztof, 2021. "Designing experiences in the age of human transformation: An analysis of Burning Man," Annals of Tourism Research, Elsevier, vol. 91(C).
    3. Soulard, Joelle & Lundin, Emma, 2023. "Docents as transformative educators of travelers," Annals of Tourism Research, Elsevier, vol. 103(C).
    4. Brooks, Caitlin & Soulard, Joelle, 2022. "Contested authentication: The impact of event cancellation on transformative experiences, existential authenticity at burning man," Annals of Tourism Research, Elsevier, vol. 95(C).
    5. Christou, Prokopis A. & Pericleous, Katerina & Komppula, Raija, 2023. "Designing and offering legend-based experiences: Perspectives of Santa Claus in the Joulupukin Pajakylä," Annals of Tourism Research, Elsevier, vol. 98(C).

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