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Perception, Reaction, and Future Development of the Influence of COVID-19 on the Hospitality and Tourism Industry in China

Author

Listed:
  • Lina Zhong

    (Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing 100020, China)

  • Sunny Sun

    (College of Asia Pacific Studies, Ritsumeikan Asia Pacific University, Beppu, Oita 874–8577, Japan)

  • Rob Law

    (Asia-Pacific Academy of Economics and Management, Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Taipa, Macau 999078, China)

  • Xiaonan Li

    (Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing 100020, China)

  • Liyu Yang

    (Institute for Big Data Research in Tourism, School of Tourism Sciences, Beijing International Studies University, Beijing 100020, China)

Abstract

The present study examined the perception, reaction (i.e., possible measures), and future development from the perspectives of hotel and tourism practitioners and experts to investigate the influence of coronavirus disease 2019 (i.e., COVID-19) on the hospitality and tourism industry in China. After conducting 58 in-depth interviews among hotel and tourism practitioners and experts, feasible and practical measures were proposed to reduce such influence and predict the future development of China’s hospitality and tourism industry. Findings indicate that the influence of COVID-19 on the industry is perceived mainly through the pandemic’s economic and social effects. Possible measures that can be adopted for the recovery of China’s hospitality and tourism industry include the following aspects: government financial support, employee relationship management and electronic (e)-training, business marketing management, and industry co-operation network. A Perception-Reaction-Predication (PRP) crisis model is also proposed.

Suggested Citation

  • Lina Zhong & Sunny Sun & Rob Law & Xiaonan Li & Liyu Yang, 2022. "Perception, Reaction, and Future Development of the Influence of COVID-19 on the Hospitality and Tourism Industry in China," IJERPH, MDPI, vol. 19(2), pages 1-19, January.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:2:p:991-:d:725951
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    References listed on IDEAS

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    Cited by:

    1. Chunhui Zheng & Jia Zhang & Lili Qian & Yuling Zhang, 2022. "Risk, Obligation, and Public Noncompliance with Mobility Directives in China during the COVID-19 Pandemic," IJERPH, MDPI, vol. 19(18), pages 1-20, September.
    2. Ion Popa & Simona Cătălina Ștefan & Ana Alexandra Olariu & Ștefan Cătălin Popa & Cătălina Florentina Popa, 2022. "Modelling the COVID-19 Pandemic Effects on Employees’ Health and Performance: A PLS-SEM Mediation Approach," IJERPH, MDPI, vol. 19(3), pages 1-17, February.

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