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Farmer decision making for hybrid maize seed purchases: Effects of brand loyalty, price discounts and product information

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  • Rutsaert, Pieter
  • Donovan, Jason
  • Murphy, Mike
  • Hoffmann, Vivian

Abstract

Each year public and private sector maize breeding programs in Kenya deliver high-yielding hybrids that are resistant to drought, pests, and diseases. Yet, most Kenyan maize farmers purchase older, well-known hybrids. While the ‘varietal turnover’ problem is well known, few solutions have emerged.

Suggested Citation

  • Rutsaert, Pieter & Donovan, Jason & Murphy, Mike & Hoffmann, Vivian, 2024. "Farmer decision making for hybrid maize seed purchases: Effects of brand loyalty, price discounts and product information," Agricultural Systems, Elsevier, vol. 218(C).
    • Handle: RePEc:eee:agisys:v:218:y:2024:i:c:s0308521x24001525
    DOI: 10.1016/j.agsy.2024.104002
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