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Literature Review on Factors Influencing Milk Purchase Behaviour

Author

Listed:
  • Klaudia Kurajdova

    (Matej Bel University, Faculty of Economics, Tajovskeho 10, 974 01 BanskaBystrica / SLOVAKIA.)

  • Janka Táborecka-Petrovicova

    ( Matej BelUniversity, Faculty of Economics, Tajovskeho 10, 974 01 Banska Bystrica / SLOVAKIA.)

Abstract

In today’s highly informed, competitive and saturated market, a key to success of any business depends on knowing consumer and his consumption patterns and recognizing and understanding factors influencing his decision-making for the purpose of developing an attractive offer of products, supporting services, communication means and other marketing tools that would fit like a glue to customer’s needs. Study of consumer behaviour belongs to a group of very wide and strong subjects of marketing attention and its examination requires ongoing approach. Milk, as one category of dairy products, belongs to the group of basic daily-consumed products characterized by relatively high purchase frequency. On the other hand, its production and consumption is experiencing certain negative trend in Slovakia what inevitably calls for a scientific attention and examination in order to reverse this unfavourable development having a negative impact on the milk companies in Slovakia. Therefore, we focus our attention on studying various factors influencing consumers when purchasing this specific product. Our research in this stage resulted in the compilation of literature review on factors influencing consumers when purchasing milk and determination of boundaries and guidelines for our future research activity.

Suggested Citation

  • Klaudia Kurajdova & Janka Táborecka-Petrovicova, 2015. "Literature Review on Factors Influencing Milk Purchase Behaviour," International Review of Management and Marketing, Econjournals, vol. 5(1), pages 9-25.
    • Handle: RePEc:eco:journ3:2015-01-02
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    References listed on IDEAS

    as
    1. Bingham, David & Dharmasena, Senarath & Capps, Oral, Jr. & Salin, Victoria, 2014. "Demographic and Economic Factors Affecting Demand for Brand-Level Milk in Texas," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170468, Agricultural and Applied Economics Association.
    2. Rüştü YAYAR, 2012. "Consumer characteristics influencing milk consumption preference. The Turkey case," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(7(572)), pages 25-52, July.
    3. Jorge Cornick & Thomas L. Cox & Brian W. Gould, 1994. "Fluid Milk Purchases: A Multivariate Tobit Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 76(1), pages 74-82.
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    Cited by:

    1. Deborah Bentivoglio & Adele Finco & Giorgia Bucci & Giacomo Staffolani, 2020. "Is There a Promising Market for the A2 Milk? Analysis of Italian Consumer Preferences," Sustainability, MDPI, vol. 12(17), pages 1-16, August.
    2. Zongyu Li & Anmin Zuo & Cuixia Li, 2023. "Predicting Raw Milk Price Based on Depth Time Series Features for Consumer Behavior Analysis," Sustainability, MDPI, vol. 15(8), pages 1-15, April.

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    More about this item

    Keywords

    consumer behaviour; factors influencing milk purchase behaviour; milk;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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