IDEAS home Printed from https://ideas.repec.org/a/agr/journl/v7(572)y2012i7(572)p25-52.html
   My bibliography  Save this article

Consumer characteristics influencing milk consumption preference. The Turkey case

Author

Listed:
  • Rüştü YAYAR

    (University of Gaziosmanpaşa, 60240, Tokat, Turkey)

Abstract

The objective of this study was to investigate packed and unpacked fluid milk consumption and preferences among Turkish households using the data from a consumer survey. Multinomial logit procedure was used to investigate the selected socioeconomic and demographic characteristics of consumers that determine households’ fluid milk consumption choices among packed, unpacked and both packed-unpacked milk consumption choices. Based on the results, 30.5% of respondents consumed only unpacked fluid milk, 36.3% consumed only packed fluid milk and 33.1% of respondents consumed both unpacked and packed fluid milk. Empirical results indicate that better educated household heads, higher income and larger households, and households with children under seven years of age consumed more packed milk than others. A similar result was found for unpacked milk consumption, except for a negative effect of education, working wife and income. Milk production and manufacturing firms are increasing in Turkey; results of this study provide some relatively new information about the consumers’ fluid milk consumption decision.

Suggested Citation

  • Rüştü YAYAR, 2012. "Consumer characteristics influencing milk consumption preference. The Turkey case," Theoretical and Applied Economics, Asociatia Generala a Economistilor din Romania / Editura Economica, vol. 0(7(572)), pages 25-52, July.
    • Handle: RePEc:agr:journl:v:7(572):y:2012:i:7(572):p:25-52
    as

    Download full text from publisher

    File URL: http://store.ectap.ro/articole/748.pdf
    Download Restriction: no
    File URL: http://www.ectap.ro/articol.php?id=748&rid=88
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Klaudia Kurajdova & Janka Táborecka-Petrovicova, 2015. "Literature Review on Factors Influencing Milk Purchase Behaviour," International Review of Management and Marketing, Econjournals, vol. 5(1), pages 9-25.
    2. Syedah Shan E. Ahmad, 2015. "Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 114-121.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:agr:journl:v:7(572):y:2012:i:7(572):p:25-52. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mircea Dinu (email available below). General contact details of provider: https://edirc.repec.org/data/agerrea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.