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Demographic and Economic Factors Affecting Demand for Brand-Level Milk in Texas

Author

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  • Bingham, David
  • Dharmasena, Senarath
  • Capps, Oral, Jr.
  • Salin, Victoria

Abstract

Data from Texas households for year 2008 were used in examining market competitiveness of Promised Land milk (PLM) using tobit procedure. Private label, Poinsettia, and Oak Farms were substitutes to white PLM. Estimated demand elasticities for white PLM and chocolate flavored PLM were -2.33 and -0.54 respectively. Statistically significant drivers of PLM were income, age of shopper, age of children present in the household and race.

Suggested Citation

  • Bingham, David & Dharmasena, Senarath & Capps, Oral, Jr. & Salin, Victoria, 2014. "Demographic and Economic Factors Affecting Demand for Brand-Level Milk in Texas," 2014 Annual Meeting, February 1-4, 2014, Dallas, Texas 162369, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saea14:162369
    DOI: 10.22004/ag.econ.162369
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    References listed on IDEAS

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    1. Kaiser, Harry M., 1997. "Impact Of National Generic Dairy Advertising On Dairy Markets, 1984-95," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 29(2), pages 1-11, December.
    2. Ueda, Takeshi & Frechette, Darren L., 2002. "Have Milk Fat Preferences Shifted? Structural Analysis of New York Milk Consumption," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 31(1), pages 1-13, April.
    3. Ueda, Takeshi & Frechette, Darren L., 2002. "Have Milk Fat Preferences Shifted? Structural Analysis of New York Milk Consumption," Agricultural and Resource Economics Review, Cambridge University Press, vol. 31(1), pages 71-83, April.
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    Cited by:

    1. Syedah Shan E. Ahmad, 2015. "Comprehending the Marketing Strategies of Microfinance Institutions: Case of Selected Institutions within Multan District of Pakistan," International Review of Management and Marketing, Econjournals, vol. 5(3), pages 114-121.
    2. Klaudia Kurajdova & Janka Táborecka-Petrovicova, 2015. "Literature Review on Factors Influencing Milk Purchase Behaviour," International Review of Management and Marketing, Econjournals, vol. 5(1), pages 9-25.

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    More about this item

    Keywords

    Consumer/Household Economics; Demand and Price Analysis;

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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