Interdepartmental Conflict – a Real Barrier in the Process of Assimilating the Concept of Marketing in Organizational Practice?
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- Maltz, Elliot & Souder, William E. & Kumar, Ajith, 2001. "Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions," Journal of Business Research, Elsevier, vol. 52(1), pages 69-82, April.
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Keywords
interdepartmental conflict; interoperable teams; antagonistic relationships; organizational issues; operational issues; consultative interaction; asymmetric interdependence;All these keywords.
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