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Interdepartmental Conflict – a Real Barrier in the Process of Assimilating the Concept of Marketing in Organizational Practice?

Author

Listed:
  • Luminita Iulia ZAIT

    (Vasile Alecsandri University of Bacau, Romania)

  • Bogdan Vasile NICHIFOR

    (Vasile Alecsandri University of Bacau, Romania)

  • Laura Catalina TIMIRAS

    (Vasile Alecsandri University of Bacau, Romania)

Abstract

This paper aims to identify the extent in which the interdepartmental conflicts from the local organizations can constitute a real barrier in assimilation of the concept of marketing in organizational practice in Romania. Based on an extensive literature review approach, which suggest different forms of conflicts between functional structures of an organization, and on a selective quantitative research, this article reveals the extent to which the assimilation of the concept of marketing in organizational practice in Romania may be hampered by their manifestation.

Suggested Citation

  • Luminita Iulia ZAIT & Bogdan Vasile NICHIFOR & Laura Catalina TIMIRAS, 2012. "Interdepartmental Conflict – a Real Barrier in the Process of Assimilating the Concept of Marketing in Organizational Practice?," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 267-274.
    • Handle: RePEc:ddj:fserec:y:2012:p:267-274
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    References listed on IDEAS

    as
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    2. Peterson, Randall S. & Behfar, Kristin Jackson, 2003. "The dynamic relationship between performance feedback, trust, and conflict in groups: A longitudinal study," Organizational Behavior and Human Decision Processes, Elsevier, vol. 92(1-2), pages 102-112.
    3. Maltz, Elliot & Souder, William E. & Kumar, Ajith, 2001. "Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions," Journal of Business Research, Elsevier, vol. 52(1), pages 69-82, April.
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