Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Cravens, David W. & Shipp, Shannon H., 1991. "Market-driven strategies for competitive advantage," Business Horizons, Elsevier, vol. 34(1), pages 53-61.
- Bennett, Roger C. & Cooper, Robert G., 1981. "The misuse of marketing: An American tragedy," Business Horizons, Elsevier, vol. 24(6), pages 51-61.
- J.J. Lambin & R. Chumpitaz, 2005. "Marketing stratégique et opérationnel : du marketing à l'orientation-marché," Post-Print hal-00252126, HAL.
- Jinhong Xie & X. Michael Song & Anne Stringfellow, 1998. "Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: A Four-Culture Comparison," Management Science, INFORMS, vol. 44(12-Part-2), pages 192-206, December.
- McGee, Lynn W. & Spiro, Rosann L., 1988. "The marketing concept in perspective," Business Horizons, Elsevier, vol. 31(3), pages 40-45.
- Albert N. Link & John T. Scott, 2013. "Introduction," Science, Technology, and Innovation Policy, in: Bending the Arc of Innovation: Public Support of R&D in Small, Entrepreneurial Firms, chapter 1, pages 1-5, Palgrave Macmillan.
- Maltz, Elliot & Souder, William E. & Kumar, Ajith, 2001. "Influencing R&D/marketing integration and the use of market information by R&D managers: intended and unintended effects of managerial actions," Journal of Business Research, Elsevier, vol. 52(1), pages 69-82, April.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Luminita Iulia ZAIT & Bogdan Vasile NICHIFOR & Laura Catalina TIMIRAS, 2012. "Interdepartmental Conflict – a Real Barrier in the Process of Assimilating the Concept of Marketing in Organizational Practice?," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 267-274.
- Meinel, Martin & Eismann, Tobias T. & Baccarella, Christian V. & Fixson, Sebastian K. & Voigt, Kai-Ingo, 2020. "Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study," European Management Journal, Elsevier, vol. 38(4), pages 661-671.
- Toru Yoshikawa & Lai Si Tsui-Auch & Jean McGuire, 2007. "Corporate Governance Reform as Institutional Innovation: The Case of Japan," Organization Science, INFORMS, vol. 18(6), pages 973-988, December.
- Andrews, Matt & Pritchett, Lant & Woolcock, Michael, 2013.
"Escaping Capability Traps Through Problem Driven Iterative Adaptation (PDIA),"
World Development, Elsevier, vol. 51(C), pages 234-244.
- Lant Pritchett & Matt Andrews & Michael Woolcock, 2012. "Escaping Capability Traps through Problem-Driven Iterative Adaptation (PDIA)," Working Papers 299, Center for Global Development.
- Lant Pritchett & Matt Andrews & Michael Woolcock, 2017. "Escaping Capability Traps through Problem Driven Iterative Adaptation (PDIA)," CID Working Papers 240, Center for International Development at Harvard University.
- Pritchett, Lant & Andrews, Matthew R. & Woolcock, Michael J., 2012. "Escaping Capability Traps through Problem-Driven Iterative Adaptation (PDIA)," Scholarly Articles 9403175, Harvard Kennedy School of Government.
- Andrews, Matt & Pritchett, Lant & Woolcock, Michael, 2012. "Escaping Capability Traps through Problem-Driven Iterative Adaptation (PDIA)," Working Paper Series rwp12-036, Harvard University, John F. Kennedy School of Government.
- Matt Andrews & Lant Pritchett & Michael Woolcock, 2012. "Escaping Capability Traps Through Problem Driven Iterative Adaptation (PDIA)," WIDER Working Paper Series wp-2012-064, World Institute for Development Economic Research (UNU-WIDER).
- Pamela J. Hinds & Diane E. Bailey, 2003. "Out of Sight, Out of Sync: Understanding Conflict in Distributed Teams," Organization Science, INFORMS, vol. 14(6), pages 615-632, December.
- Scaringella, Laurent & Burtschell, François, 2017. "The challenges of radical innovation in Iran: Knowledge transfer and absorptive capacity highlights — Evidence from a joint venture in the construction sector," Technological Forecasting and Social Change, Elsevier, vol. 122(C), pages 151-169.
- Goebel, Daniel J. & Marshall, Greg W. & Locander, William B., 2006. "Getting one's own way: An investigation of influence attempts by marketers on nonmarketing members of the firm," Journal of Business Research, Elsevier, vol. 59(7), pages 829-837, July.
- Muhammad Zubair Alam & Shazia Kousar & Muhammad Rizwan Ullah & Amber Pervaiz, 2022. "How creative destruction functions in corporate entrepreneurial process: an empirical investigation of Schumpeterian concept in engineering firm settings in Pakistan," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-15, December.
- Gelderman, Maarten, 1997. "Task difficulty, task variability and satisfaction with management support systems: consequences and solutions ˜," Serie Research Memoranda 0053, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
- Ardito, Lorenzo & Messeni Petruzzelli, Antonio, 2017. "Breadth of external knowledge sourcing and product innovation: The moderating role of strategic human resource practices," European Management Journal, Elsevier, vol. 35(2), pages 261-272.
- Muange, Elijah N. & Schwarze, Stefan & Qaim, Matin, 2014. "Social networks and farmer exposure to improved crop varieties in Tanzania," GlobalFood Discussion Papers 183635, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.
- Le Nguyen, Huu & Larimo, Jorma & Ali, Tahir, 2016. "How do ownership control position and national culture influence conflict resolution strategies in international joint ventures?," International Business Review, Elsevier, vol. 25(2), pages 559-568.
- Engelen, Andreas, 2010. "Entrepreneurial orientation as a function of national cultural variations in two countries," Journal of International Management, Elsevier, vol. 16(4), pages 354-368, December.
- Prajogo, Daniel I. & Sohal, Amrik S., 2006. "The relationship between organization strategy, total quality management (TQM), and organization performance--the mediating role of TQM," European Journal of Operational Research, Elsevier, vol. 168(1), pages 35-50, January.
- Yusuf DÜNDAR & Cemal Ersin SİLİK & Ertuğrul DÜZGÜN, 2023. "Marketing Philosophies in Hospitality Businesses: The Case of Bolu," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 7(1), pages 207-221, June.
- Scaringella, Laurent & Miles, Raymond E. & Truong, Yann, 2017. "Customers involvement and firm absorptive capacity in radical innovation: The case of technological spin-offs," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 144-162.
- Ian Clarke & Matias Ramirez, 2011. "Intermediaries and Capability Building in an Emerging Resource based Cluster," SPRU Working Paper Series 197, SPRU - Science Policy Research Unit, University of Sussex Business School.
- Nizar Al-Sharif & Nazha Bourquia, 2011. "Les systèmes de mesure de performance en collectivités territoriales : un éclairage à la lecture du processus d'institutionnalisation," Post-Print hal-00645365, HAL.
- Fritz, Wolfgang & Mundorf, Norbert, 1994. "Market orientation and corporate success: Findings from Germany," Working Papers 94/13, Technische Universität Braunschweig, Institute of Marketing.
- Martine R. Haas & Sangchan Park, 2010. "To Share or Not to Share? Professional Norms, Reference Groups, and Information Withholding Among Life Scientists," Organization Science, INFORMS, vol. 21(4), pages 873-891, August.
More about this item
Keywords
organizational structure; marketing department; interoperable teams; endogenous and exogenous factors;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bac:fsecub:15-21-20. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bogdan Nichifor (email available below). General contact details of provider: https://edirc.repec.org/data/fseubro.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.