IDEAS home Printed from https://ideas.repec.org/a/cup/jagaec/v23y1991i01p181-194_01.html
   My bibliography  Save this article

Assessing Effects of Prices and Advertising on Purchases of Finfish and Shellfish in a Local Market in Texas

Author

Listed:
  • Capps, Oral
  • Lambregts, Johannes Adrianus

Abstract

Estimates of demand parameters for disaggregate finfish and shellfish products were obtained using scanner data from a retail food firm in Houston. Demand for the various products was elastic (except for oysters); in general, cross-price effects play a statistically significant role in pounds sold per 1000 customers. Own-advertisement effects are important, but cross-advertisement effects are generally marginal. Seasonality is a key factor in purchases of most finfish and shellfish products.

Suggested Citation

  • Capps, Oral & Lambregts, Johannes Adrianus, 1991. "Assessing Effects of Prices and Advertising on Purchases of Finfish and Shellfish in a Local Market in Texas," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 23(1), pages 181-194, July.
  • Handle: RePEc:cup:jagaec:v:23:y:1991:i:01:p:181-194_01
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S0081305200017957/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Oral Capps, 1989. "Utilizing Scanner Data to Estimate Retail Demand Functions for Meat Products," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(3), pages 750-760.
    2. Hsiang-tai Cheng & Oral Capps, 1988. "Demand Analysis of Fresh and Frozen Finfish and Shellfish in the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(3), pages 533-542.
    3. T. F. Funk & Karl D. Meilke & H. Bruce Huff, 1977. "Effects of Retail Pricing and Advertising on Fresh Beef Sales," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 59(3), pages 533-537.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kehar Singh & Madan M. Dey & Prasanna Surathkal, 2014. "Seasonal and Spatial Variations in Demand for and Elasticities of Fish Products in the United States: An Analysis Based on Market-Level Scanner Data," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 62(3), pages 343-363, September.
    2. Green, Geoffrey M. & Park, John L., 1998. "Retail Demand For Whole Vs. Low-Fat Milk: New Perspectives On Loss Leader Pricing," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20827, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Jaffry, Shabbar & Pickering, Helen & Ghulam, Yaseen & Whitmarsh, David & Wattage, Prem, 2004. "Consumer choices for quality and sustainability labelled seafood products in the UK," Food Policy, Elsevier, vol. 29(3), pages 215-228, June.
    4. Green, Geoffrey M. & Park, John L., 1998. "New Insights Into Supermarket Promotions Via Scanner Data Analysis: The Case Of Milk," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(3), pages 1-10, November.
    5. repec:dau:papers:123456789/10983 is not listed on IDEAS
    6. Bergtold, Jason S. & Akobundu, Eberechukwu & Peterson, Everett B., 2004. "The FAST Method: Estimating Unconditional Demand Elasticities for Processed Foods in the Presence of Fixed Effects," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(2), pages 1-20, August.
    7. Nayga, Rodolfo M., Jr., 1992. "Scanner Data in Supermarkets: Untapped Data Source for Agricultural Economists," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 60(02), pages 1-8, August.
    8. Park, Changwon & Senauer, Benjamin, 1996. "Estimation Of Household Brand-Size Choice Models For Spaghetti Products With Scanner Data," Working Papers 14336, University of Minnesota, The Food Industry Center.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Leister, Amanda M. & Capps, Oral, Jr. & Rosson, C. Parr, III, 2010. "The Economic Effects of New-Product Beef Promotion in Guatemala," Journal of Food Distribution Research, Food Distribution Research Society, vol. 41(2), pages 1-11, July.
    2. Namken, Jerry C. & Farris, Donald E. & Capps, Oral, Jr., 1997. "The Demand For Wholesale Beef Cuts By Season And Trend," Journal of Food Distribution Research, Food Distribution Research Society, vol. 25(2), pages 1-15, September.
    3. Nayga, Rodolfo M., Jr., 1992. "Scanner Data in Supermarkets: Untapped Data Source for Agricultural Economists," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 60(02), pages 1-8, August.
    4. Seo, Seong-Cheon & Capps, Oral, Jr., 1997. "Testing For Store-Level Differences In Factors Affecting Item Movement Of Prego And Ragu Spaghetti Sauces Using Point-Of-Sale Data," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(3), pages 1-12, October.
    5. Farris, Donald E. & Holloway, David W., 1990. "Demand Trends for Beef Cuts--by Quality, Convenience, and Season," 1990 Annual meeting, August 5-8, Vancouver, Canada 271040, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Kehar Singh & Madan M. Dey & Prasanna Surathkal, 2014. "Seasonal and Spatial Variations in Demand for and Elasticities of Fish Products in the United States: An Analysis Based on Market-Level Scanner Data," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 62(3), pages 343-363, September.
    7. Moser, Anke, 2001. "Preisstrategien im deutschen Lebensmitteleinzelhandel – eine empirische Analyse," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(03), pages 1-4.
    8. Schroeder, Ted C. & Lusk, Jayson L., 2002. "Effects of Meat Recalls on Futures Market Prices," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 31(01), pages 1-12, April.
    9. Wang, Qingbin & Fuller, Frank H. & Hayes, Dermot J. & Halbrendt, Catherine K., 1998. "Chinese Consumer Demand For Animal Products And Implications For U.S. Pork And Poultry Exports," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 30(01), pages 1-14, July.
    10. Dhehibi, Boubaker & Lachaal, Lassaad & Chebil, Ali, 2005. "Demand Analysis for Fish in Tunisia: An Empirical Approach," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24715, European Association of Agricultural Economists.
    11. Elliott, Mike & van Zyl, Johan, 1991. "Scanner Data Analysis With Specific Reference To The South African Carbohydrate Market," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 30(2), June.
    12. Chen Zhen & Justin L. Taylor & Mary K. Muth & Ephraim Leibtag, 2009. "Understanding Differences in Self-Reported Expenditures between Household Scanner Data and Diary Survey Data: A Comparison of Homescan and Consumer Expenditure Survey," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(3), pages 470-492.
    13. Sellen, Daniel & Goddard, Ellen & Duff, Stephen, 1997. "Returns from Research and Advertising in the North American Hog and Pork Industry," Economic Analysis of Research and Promotion, March 21-22, 1997, New Orleans, Louisiana 279675, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    14. Holcomb, Rodney B. & Park, John L. & Capps, Oral, Jr., 1995. "Revisiting Engel'S Law: Examining Expenditure Patterns For Food At Home And Away From Home," Journal of Food Distribution Research, Food Distribution Research Society, vol. 26(2), pages 1-8, September.
    15. Marchini, Andrea & Diotallevi, Francesco & Fioriti, Linda, 2011. "The analysis of competitive interdependencies through “Social Network Analysis”: the case study of extra-virgin olive oil," MPRA Paper 41468, University Library of Munich, Germany, revised 2011.
    16. Okrent, Abigail M. & Alston, Julian M., 2011. "Demand for Food in the United States: A Review of Literature, Evaluation of Previous Estimates, and Presentation of New Estimates of Demand," Monographs, University of California, Davis, Giannini Foundation, number 251908.
    17. Manrique, Justo & Jensen, Helen H., 1998. "Spanish Household Demand For Seafood Products," 1998 Annual meeting, August 2-5, Salt Lake City, UT 20997, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    18. Shang, Xia & Tonsor, Glynn T., 2017. "Food safety recall effects across meat products and regions," Food Policy, Elsevier, vol. 69(C), pages 145-153.
    19. Tambi, N. E. & Mukhebi, W. A. & Maina, W. O. & Solomon, H. -M., 1999. "Probit analysis of livestock producers' demand for private veterinary services in the high potential agricultural areas of Kenya," Agricultural Systems, Elsevier, vol. 59(2), pages 163-176, February.
    20. Jeon, Younghyeon & Hoang, Hoa K. & Thompson, Wyatt & Abler, David & Miller, J. Isaac, 2022. "Revealing the fundamental parameters of a food demand system using estimated elasticities," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322182, Agricultural and Applied Economics Association.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:jagaec:v:23:y:1991:i:01:p:181-194_01. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/aae .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.