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La internacionalización como objetivo explícito en la visión y misión declaradas de las 500 empresas más grandes en Colombia

Author

Listed:
  • Cristina Robledo Ardila
  • Carolina Ríos Molina

Abstract

El presente estudio es de carácter empírico y busca establecer ―mediante el análisis de contenido de la visión y la misión de las 500 empresas más grandes de Colombia― si la internacionalización hace parte o no de los planteamientos estratégicos de dichas organizaciones. Para ello se analizó la visión y la misión de 398 empresas determinando si la internacionalización es para éstas un fin, que aparece explícitamente en la visión, o si es un medio, y por lo tanto aparece claramente incluida en la misión. Como resultado de dicho análisis se encontró que la internacionalización aparece en la visión de 151 empresas (37,9%), en la misión de 70 empresas (17,6%), y para 44 de los 398 casos analizados, aparece incluida tanto en la visión como en la misión (11,1%). Internationalisation as an explicit objective in the declared vision and mission of the 500 largest companies in Colombia The present study is of empirical nature and aims at establishing, through a content analysis of the corporate vision and mission statements of the top 500 companies in Colombia, whether internationalization is considered amongst the strategic objectives of such organizations. For this purpose, the vision and mission statements of 398 companies were classified to determine if internationalization can be considered an end, that is beingn explicitly included in the vision statement; or if internationalization can be considered a mean, that appears to be clearly included in the mission statement. As a result, it was found that internationalization has been clearly included in the vision statement of 151 companies (37,9%), in the mission statement of 70 companies (17,6%), and for 44, out of the 398 analyzed cases, it has been included in both types of statements (11,1%).

Suggested Citation

  • Cristina Robledo Ardila & Carolina Ríos Molina, 2013. "La internacionalización como objetivo explícito en la visión y misión declaradas de las 500 empresas más grandes en Colombia," Revista Ad-Minister, Universidad EAFIT, October.
    • Handle: RePEc:col:000475:011689
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    References listed on IDEAS

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    More about this item

    Keywords

    Internacionalización; empresas colombianas; planeación estratégica; visión y misión; Internationalization; Colombian firms; strategic planning; vision and mission statements.;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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