IDEAS home Printed from https://ideas.repec.org/a/blg/journl/v12y2017i2p220-240.html
   My bibliography  Save this article

Determining Mission Statement Effectiveness From A Fit Perspective

Author

Listed:
  • TOH Seong-Yuen

    (Sunway University, Malaysia)

  • KOON Vui-Yee

    (Sunway University, Malaysia)

Abstract

The purpose of this paper is to study the relationship between the organization's mission statement and its outcomes from a fit perspective in the alignment of the organization's structural and cultural elements. Based on an extension of Campbell's (1991) mission model by combination of ideas from two schools of thought in mission statement studies (structural and cultural), the authors introduce the concept of “fit” to show how it contributes towards a new mission statement model. The results show that both alignments are important to create a fit situation in order to positively impact organization outcomes. Based on Cohen (1988), the detected effect size of .322 is considered large. The managerial implication is that there should be more focus on managing organisational alignment to support a fit situation as this is instrumental to mission statement effectiveness. The originality of this study stems from the idea that while past studies develop model based on ideas from within the confine of a particular school of thought, this study is one of the first to combine ideas from both the structural and cultural schools of thought by extending Campbell's (1991) mission model using the fit perspective.

Suggested Citation

  • TOH Seong-Yuen & KOON Vui-Yee, 2017. "Determining Mission Statement Effectiveness From A Fit Perspective," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 12(2), pages 220-240, August.
  • Handle: RePEc:blg:journl:v:12:y:2017:i:2:p:220-240
    as

    Download full text from publisher

    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/12216toh&koon.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Barbara Bartkus & Myron Glassman, 2008. "Do Firms Practice What They Preach? The Relationship Between Mission Statements and Stakeholder Management," Journal of Business Ethics, Springer, vol. 83(2), pages 207-216, December.
    2. Bart, Christopher K., 1997. "Sex, lies, and mission statements," Business Horizons, Elsevier, vol. 40(6), pages 9-18.
    3. Ireland, R. Duane & Hirc, Michael A., 1992. "Mission statements: Importance, challenge, and recommendations for development," Business Horizons, Elsevier, vol. 35(3), pages 34-42.
    4. T. Ramayah & Jason Lee & Julie In, 2011. "Network collaboration and performance in the tourism sector," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 411-428, December.
    5. Li-Qun Wei & Chung-Ming Lau, 2008. "The impact of market orientation and strategic HRM on firm performance: the case of Chinese enterprises," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 39(6), pages 980-995, September.
    6. S. Desmidt & A. Prinzie, 2009. "Does your mission statement have any value? An explorative analysis of the effectiveness of mission statements from a communication perspective," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/568, Ghent University, Faculty of Economics and Business Administration.
    7. Sidhu, Jatinder, 2003. "Mission Statements:: Is it Time to Shelve Them?," European Management Journal, Elsevier, vol. 21(4), pages 439-446, August.
    8. Christopher Kenneth, Mark C. Bart Baetz, 1998. "The Relationship Between Mission Statements and Firm Performance: An Exploratory Study," Journal of Management Studies, Wiley Blackwell, vol. 35(6), pages 823-853, November.
    9. Braun, Susanne & Wesche, Jenny S & Frey, Dieter & Weisweiler, Silke & Peus, Claudia, 2012. "Effectiveness of mission statements in organizations – A review," Journal of Management & Organization, Cambridge University Press, vol. 18(4), pages 430-444, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jasmina Berbegal-Mirabent & Marta Mas-Machuca & Patricia Guix, 2021. "Impact of mission statement components on social enterprises’ performance," Review of Managerial Science, Springer, vol. 15(3), pages 705-724, April.
    2. Macedo, Isabel Maria & Pinho, José Carlos & Silva, Anabela Martins, 2016. "Revisiting the link between mission statements and organizational performance in the non-profit sector: The mediating effect of organizational commitment," European Management Journal, Elsevier, vol. 34(1), pages 36-46.
    3. Giorgio Mion & Cristian Rolando Loza Adaui & Angelo Bonfanti, 2021. "Characterizing the mission statements of benefit corporations: Empirical evidence from Italy," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2160-2172, May.
    4. Odile Paulus, 2008. "La déclaration de mission, une revue de la littérature," Working Papers of LaRGE Research Center 2008-13, Laboratoire de Recherche en Gestion et Economie (LaRGE), Université de Strasbourg.
    5. Juha Kettunen, 2016. "Relationship Between Mission Statement And Scope Of Business: Evidence From Finland," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 7(1), pages 69-78.
    6. Lin, YiHsin & Ryan, Chris, 2016. "From mission statement to airline branding," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 150-160.
    7. Lara Penco & Giorgia Profumo & Roberta Scarsi, 2017. "Stakeholder Orientation in Cruise Lines’ Mission Statements," Sustainability, MDPI, vol. 9(11), pages 1-24, November.
    8. S. Desmidt & A. Prinzie, 2009. "Does your mission statement have any value? An explorative analysis of the effectiveness of mission statements from a communication perspective," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 09/568, Ghent University, Faculty of Economics and Business Administration.
    9. Mion, Giorgio & Loza Adaui, Cristian R. & Bonfanti, Angelo & De Crescenzo, Veronica, 2023. "Mission statements and financial and sustainability performance: An exploratory study of Benefit Corporations certified as B Corps," Journal of Business Research, Elsevier, vol. 157(C).
    10. Subhanjan Sengupta & Arunaditya Sahay, 2017. "Comparing mission statements of social enterprises and corporate enterprises in the new and renewable energy sector of India: a computer aided content analysis study," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 7(1), pages 1-16, December.
    11. Julian D. Cortes & Diego Tellez & Jesus Godoy, 2021. "Mission Statement Effect on Research and Innovation Performance," Papers 2104.07476, arXiv.org.
    12. Diego F. Téllez & Jesús M. Godoy, 2017. "Mission Power and Firm Financial Performance," Documentos de Trabajo de Valor Público 15655, Universidad EAFIT.
    13. Shannon Orr & Rebecca Humphreys, 2012. "Mission Rivalry: Use and Preservation Conflicts in National Parks Policy," Public Organization Review, Springer, vol. 12(1), pages 85-98, March.
    14. Feiran Dong & Yongzhen Xie & Linjun Cao, 2019. "Board Power Hierarchy, Corporate Mission, and Green Performance," Sustainability, MDPI, vol. 11(18), pages 1-27, September.
    15. Mersland, Roy & Nyarko, Samuel Anokye & Szafarz, Ariane, 2019. "Do social enterprises walk the talk? Assessing microfinance performances with mission statements," Journal of Business Venturing Insights, Elsevier, vol. 11(C), pages 1-1.
    16. Cristina Robledo Ardila & Carolina Ríos Molina, 2013. "La internacionalización como objetivo explícito en la visión y misión declaradas de las 500 empresas más grandes en Colombia," Revista Ad-Minister, Universidad EAFIT, October.
    17. Barbara Bartkus & Myron Glassman, 2008. "Do Firms Practice What They Preach? The Relationship Between Mission Statements and Stakeholder Management," Journal of Business Ethics, Springer, vol. 83(2), pages 207-216, December.
    18. Nikolai Brosch, 2023. "Corporate purpose: from a ‘Tower of Babel’ phenomenon towards construct clarity," Journal of Business Economics, Springer, vol. 93(4), pages 567-595, May.
    19. Quan Lin & Yutao Zhu & Yue Zhang, 2020. "How Does Mission Statement Relate to the Pursuit of Food Safety Certification by Food Companies?," IJERPH, MDPI, vol. 17(13), pages 1-15, July.
    20. Ethem Duygulu & Emir Ozeren & Pınar Işıldar & Andrea Appolloni, 2016. "The Sustainable Strategy for Small and Medium Sized Enterprises: The Relationship between Mission Statements and Performance," Sustainability, MDPI, vol. 8(7), pages 1-16, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:12:y:2017:i:2:p:220-240. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mihaela Herciu (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.