Determining Mission Statement Effectiveness From A Fit Perspective
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- Barbara Bartkus & Myron Glassman, 2008. "Do Firms Practice What They Preach? The Relationship Between Mission Statements and Stakeholder Management," Journal of Business Ethics, Springer, vol. 83(2), pages 207-216, December.
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Keywords
mission statement; sense of mission; alignment; fit; structure; culture; effectiveness; purpose;All these keywords.
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