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A Critical Comparison between Manufacturing and Service Firms’ Mission Statements: Manage Your Firms’ Mission Statements with Care Using Readability and Lexical Techniques

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  • Sheikh Shamim Hasnain

Abstract

This paper aims to investigate the Readability and Lexical Density of the mission statements of the large service and manufacturing firms. In respect of mission statements, a comparison between the service and manufacturing firms is drawn. For initial data arrangement, the mission statements of all selected service firms are grouped together, same was also done with the manufacturing firms separately. The mission statements are processed through the software for Readability (Gunning Fog, Flesch-Kincaid, SMOG, Coleman-Liau, Automated, Flesch Reading Ease score) and Lexical Density analysis in two categories, service firms and manufacturing firms. Result show that Service firms’ mission statements are more Lexically dense and possess higher average level than those of the manufacturing firms. This study contributes to the Strategic Management literature and practical implications to the service and manufacturing firms and their stakeholders. Also comes out of the ole ways of data analysis in management studies. Future researchers may carry out similar research in a specific industry.

Suggested Citation

  • Sheikh Shamim Hasnain, 2020. "A Critical Comparison between Manufacturing and Service Firms’ Mission Statements: Manage Your Firms’ Mission Statements with Care Using Readability and Lexical Techniques," Business Management and Strategy, Macrothink Institute, vol. 11(1), pages 216-231, June.
    • Handle: RePEc:mth:bmsmti:v:11:y:2020:i:1:p:216-231
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    References listed on IDEAS

    as
    1. Sheikh Shamim Hasnain & Sajjad M. Jasimuddin & Nerys Fuller-Love, 2016. "Exploring Causes, Taxonomies, Mechanisms and Barriers Influencing Knowledge Transfer: Empirical Studies in NGOs," Information Resources Management Journal (IRMJ), IGI Global, vol. 29(1), pages 39-56, January.
    2. Christopher Kenneth, Mark C. Bart Baetz, 1998. "The Relationship Between Mission Statements and Firm Performance: An Exploratory Study," Journal of Management Studies, Wiley Blackwell, vol. 35(6), pages 823-853, November.
    3. Sebastian Desmidt, 2016. "The Relevance of Mission Statements: Analysing the antecedents of perceived message quality and its relationship to employee mission engagement," Public Management Review, Taylor & Francis Journals, vol. 18(6), pages 894-917, July.
    4. Alegre, Inés & Berbegal-Mirabent, Jasmina & Guerrero, Adrián & Mas-Machuca, Marta, 2018. "The real mission of the mission statement: A systematic review of the literature," Journal of Management & Organization, Cambridge University Press, vol. 24(4), pages 456-473, July.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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