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An Integrated Artificial Neural Network and System Dynamics Approach in Support of the Viable System Model to Enhance Industrial Intelligence: The Case of a Large Broiler Industry

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  • Ali Azadeh
  • Kosar Darivandi Shoushtari
  • Mortezza Saberi
  • Ebrahim Teimoury

Abstract

Organizational cybernetics is one of the powerful systems approaches that benefits from the viable system model (VSM). The model is very general and is usually in need of complementary methods. In this article, one of artificial intelligence methods, artificial neural networks (ANNs), and system dynamics simulation have been used in support of the VSM. Iran broiler industry is conceived as a complex economic system and has been modelled using VSM. Operational elements, coordination, control, development, policy functions and environment of the industry are identified. ANN has been utilized in service of the controller (system 3) and the intelligence function (system 4) of the industry. ANN helps system 3 to anticipate market deviation from defined targets and reduce action delays for feeding the system back. A model in which ANN and system dynamics simulation are combined helps systems 4 and 5 manage external relationships by facilitation of defining imports tariff for maize and soybean, which are detected as critical environmental elements in identifying the industry environment. Maize and soybean cost contribute to more than 60% of chicken meat cost in Iran. Chicken meat is a high‐consumed product all over the world and one of the main sources of protein. Suitable price of chicken meat is an important factor for the industry managers in Iran. As illustrated in the paper, artificial intelligence can improve VSM subsystems functioning and enhance the industry intelligence and regulation against internal and external oscillations. Copyright © 2013 John Wiley & Sons, Ltd.

Suggested Citation

  • Ali Azadeh & Kosar Darivandi Shoushtari & Mortezza Saberi & Ebrahim Teimoury, 2014. "An Integrated Artificial Neural Network and System Dynamics Approach in Support of the Viable System Model to Enhance Industrial Intelligence: The Case of a Large Broiler Industry," Systems Research and Behavioral Science, Wiley Blackwell, vol. 31(2), pages 236-257, March.
    • Handle: RePEc:bla:srbeha:v:31:y:2014:i:2:p:236-257
    DOI: 10.1002/sres.2199
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    References listed on IDEAS

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    1. Ali Azadeh & Kosar Darivandi & Ehsan Fathi, 2012. "Diagnosing, Simulating and Improving Business Process Using Cybernetic Laws and the Viable System Model: The Case of a Purchasing Process," Systems Research and Behavioral Science, Wiley Blackwell, vol. 29(1), pages 66-86, January.
    2. Gerard J. Lewis, 1997. "A cybernetic view of environmental management: the implications for business organizations," Business Strategy and the Environment, Wiley Blackwell, vol. 6(5), pages 264-275, November.
    3. Kevin J. Foster, 1997. "Cybernetic Risk Analysis," Risk Analysis, John Wiley & Sons, vol. 17(2), pages 215-225, April.
    4. Zhang, G. Peter & Qi, Min, 2005. "Neural network forecasting for seasonal and trend time series," European Journal of Operational Research, Elsevier, vol. 160(2), pages 501-514, January.
    5. J. D. R. de Raadt, 1990. "Information transmission in viable systems," Journal of the American Society for Information Science, Association for Information Science & Technology, vol. 41(2), pages 111-120, March.
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    Cited by:

    1. Zeinab Rezaee & Adel Azar & Abbas Moghbel Ba Erz & Mahmoud Dehghan Nayeri, 2019. "Application of Viable System Model in Diagnosis of Organizational Structure," Systemic Practice and Action Research, Springer, vol. 32(3), pages 273-295, June.
    2. Mohamad Ghozali Hassan* & Che AzlanTaib & Muslim Akanmu & Afif Ahmarofi, 2018. "A Theoretical Review on the Preventive Measures to Landslide Disaster Occurrences in Penang State, Malaysia," The Journal of Social Sciences Research, Academic Research Publishing Group, pages 753-759:6.
    3. Francesca Iandolo & Pietro Vito & Francesca Loia & Irene Fulco & Mario Calabrese, 2021. "Drilling down the viable system theories in business, management and accounting: A bibliometric review," Systems Research and Behavioral Science, Wiley Blackwell, vol. 38(6), pages 738-755, November.
    4. Armenia, Stefano & Franco, Eduardo & Iandolo, Francesca & Maielli, Giuliano & Vito, Pietro, 2024. "Zooming in and out the landscape: Artificial intelligence and system dynamics in business and management," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    5. Thangeda, Rahul & Kumar, Niraj & Majhi, Ritanjali, 2024. "A neural network-based predictive decision model for customer retention in the telecommunication sector," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
    6. Ali Akbar Arghand & Mahmood Alborzi & Ali Rajabzadeh Ghatari, 2021. "Banking System Modeling by Viable System Modeling (VSM)," Systemic Practice and Action Research, Springer, vol. 34(3), pages 269-290, June.

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