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Familiness, business strategy and stakeholder engagement: The internationalisation of Spanish olive oil mills

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  • Myriam Cano‐Rubio
  • Rosa Lombardi
  • Guadalupe Fuentes‐Lombardo
  • Pedro Núñez‐Cacho

Abstract

Based on social capital theory and the family‐firm context, this paper studies familiness' composition and the result of the overlap of the family and firm systems, analysing their influence on the internationalisation strategies of family firms. In this relationship, the stakeholder engagement becomes at the same time an antecedent and a result when developing family businesses' strategies, being one of the most relevant the internationalisation strategies. Prior research focused on familiness as the result of proxy variables such as the percentage of ownership and management in family hands, or business size, instead of as psychological variables resulting from shared organisational culture and social interactions. Through a qualitative study based on 12 interviews of general managers and/or export managers of Spanish family olive oil mills, this study asserts that the level of familiness influences internationalisation strategies, the reasons underlying a business becoming international and its commitment to activities abroad being the role of stakeholders crucial in those interactions. The higher the level of familiness, the more likely the family business internationalisation and the higher their levels of international commitment. Additionally, the higher the concern about their stakeholders, the higher their levels of international commitment. The family businesses' concern for their stakeholders and their international commitment share a reciprocal relationship. The results regarding the relevance of familiness as social capital resources in sustaining competitive advantages support the decision to promote, develop and nurture social capital when a family business goes international.

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  • Myriam Cano‐Rubio & Rosa Lombardi & Guadalupe Fuentes‐Lombardo & Pedro Núñez‐Cacho, 2021. "Familiness, business strategy and stakeholder engagement: The internationalisation of Spanish olive oil mills," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 4258-4280, December.
    • Handle: RePEc:bla:bstrat:v:30:y:2021:i:8:p:4258-4280
    DOI: 10.1002/bse.2868
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    3. Jose Antonio López-Castro & Juan Antonio Parrilla-González, 2024. "Marketing Strategies for Olive Oil: A Supply-Side Perspective from Spain," Businesses, MDPI, vol. 4(4), pages 1-13, October.
    4. Pereira, Vijay & Laker, Benjamin & Bamel, Umesh & Sharma, Gagan Deep & Paul, Happy, 2024. "Customer engagement strategies within family businesses in emerging economies: A multi-method study," Journal of Business Research, Elsevier, vol. 174(C).

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