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The effect of information overload on the intention of consumers to adopt electric vehicles

Author

Listed:
  • Peng Cheng

    (Nanjing University of Finance and Economics)

  • Zhe Ouyang

    (Nanjing University of Finance and Economics)

  • Yang Liu

    (University of Science and Technology of China)

Abstract

To encourage the pro-electric vehicle (EV) behavioral intentions of consumers, EV manufacturers should make a significant commitment to EV-related information and devise strategic planning on how to release that information. However, information overload theory suggests that abundant information may result in information overload problem beyond a threshold, thereby decreasing final behavioral intentions. The analysis uses a questionnaire survey involving 619 respondents to investigate relationships among EV-related information characteristics, information overload, and pro-EV behavioral intentions of consumers. Results show that the quantity and quality of EV-related information can affect the information overload of consumers. By contrast, the perceived information overload of consumers can exert a negative impact on their pro-EV behavioral intentions. In addition, consumers with different levels of EV product knowledge and information processing capabilities may encounter diverse degrees of perceived information overload.

Suggested Citation

  • Peng Cheng & Zhe Ouyang & Yang Liu, 2020. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 47(5), pages 2067-2086, October.
    • Handle: RePEc:kap:transp:v:47:y:2020:i:5:d:10.1007_s11116-019-10001-1
    DOI: 10.1007/s11116-019-10001-1
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    References listed on IDEAS

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