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A Personal Construct Psychology Based Investigation Into A Product Service System For Renting Pushchairs To Consumers

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  • Maurizio Catulli
  • Nick Reed

Abstract

This paper explores how consumers construe a product service system (PSS) for the supply of pushchairs. A PSS is a system of products, services, networks of actors and supporting infrastructure designed to be more sustainable than traditional business models. PSSs face an implementation challenge in consumer markets, and this case based research explores some reasons for this. The study applies personal construct psychology (in particular, the repertory grid technique), which has not previously been used in relation to researching PSSs. Results suggest that a PSS might be difficult to implement in relation to pushchairs. Renting pre‐used equipment may meet resistance because of a perceived risk that acquisition by this means might endanger infants. Participants in the study construed buying new products from specialist infant product shops as being the best way of acquiring them. Accordingly, PSS providers may, for instance, have to implement certified quality assurance processes in order to reassure consumers. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Maurizio Catulli & Nick Reed, 2017. "A Personal Construct Psychology Based Investigation Into A Product Service System For Renting Pushchairs To Consumers," Business Strategy and the Environment, Wiley Blackwell, vol. 26(5), pages 656-671, July.
    • Handle: RePEc:bla:bstrat:v:26:y:2017:i:5:p:656-671
    DOI: 10.1002/bse.1944
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    2. Shanyong Wang & Jing Wang & Feng Yang & Yu Wang & Jun Li, 2018. "Consumer familiarity, ambiguity tolerance, and purchase behavior toward remanufactured products: The implications for remanufacturers," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1741-1750, December.
    3. Sameer Mittal & Muztoba Ahmad Khan & Vinod Yadav & Milind K. Sharma, 2024. "Footwear as product‐service systems: Toward sustainable alternative consumption scenarios," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 726-741, February.
    4. Juana Camacho-Otero & Casper Boks & Ida Nilstad Pettersen, 2018. "Consumption in the Circular Economy: A Literature Review," Sustainability, MDPI, vol. 10(8), pages 1-25, August.
    5. Steven Day & Janet Godsell & Donato Masi & Wanrong Zhang, 2020. "Predicting consumer adoption of branded subscription services: A prospect theory perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1310-1330, March.
    6. Hongyi Sun & Pei‐Lee Teh & Jonathan D. Linton, 2018. "Impact of environmental knowledge and product quality on student attitude toward products with recycled/remanufactured content: Implications for environmental education and green manufacturing," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 935-945, November.

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