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The impact of environmental information on professional purchasers' choice of products

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  • Gunne Grankvist
  • Anders Biel

Abstract

Professional food purchasers are an important group of people since they influence what alternatives of a food product consumers will have the possibility to choose between. The aim of the present study was to investigate the inclination among professional purchasers to choose food products associated with more benign environmental consequences. Information about product price, total use of energy, emission of greenhouse gases and use of pesticides associated with production and consumption of one kilogram of minced beef and fresh apples was varied systematically in order to study the relative influence on product preference. Product price was found to influence product preference more than any of the three environmentally related factors. Introduction of a labeling system that indicated whether the environmental impacts associated with a food product during its life cycle were ‘better’ or ‘worse’ than an average product partly increased the effect of environmental information. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Gunne Grankvist & Anders Biel, 2007. "The impact of environmental information on professional purchasers' choice of products," Business Strategy and the Environment, Wiley Blackwell, vol. 16(6), pages 421-429, September.
    • Handle: RePEc:bla:bstrat:v:16:y:2007:i:6:p:421-429
    DOI: 10.1002/bse.565
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    References listed on IDEAS

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    Cited by:

    1. Ivana First & Deepali Sinha Khetriwal, 2010. "Exploring the relationship between environmental orientation and brand value: is there fire or only smoke?," Business Strategy and the Environment, Wiley Blackwell, vol. 19(2), pages 90-103, February.
    2. Ynte Dam & Janneke Jonge, 2015. "The Positive Side of Negative Labelling," Journal of Consumer Policy, Springer, vol. 38(1), pages 19-38, March.
    3. Bélgica Pacheco-Blanco & Mónica Martínez-Gómez & Daniel Collado-Ruiz & Salvador F. Capuz-Rizo, 2018. "Sustainable Information in Shoe Purchase Decisions: Relevance of Data Based on Source," Sustainability, MDPI, vol. 10(4), pages 1-15, April.
    4. Gary Goggins, 2018. "Developing a sustainable food strategy for large organizations: The importance of context in shaping procurement and consumption practices," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 838-848, November.
    5. Stefanie Lena Heinzle & Rolf Wüstenhagen, 2012. "Dynamic Adjustment of Eco‐labeling Schemes and Consumer Choice – the Revision of the EU Energy Label as a Missed Opportunity?," Business Strategy and the Environment, Wiley Blackwell, vol. 21(1), pages 60-70, January.
    6. Sukhbir Sandhu & Lucie K. Ozanne & Clive Smallman & Ross Cullen, 2010. "Consumer driven corporate environmentalism: Fact or fiction?," Business Strategy and the Environment, Wiley Blackwell, vol. 19(6), pages 356-366, September.
    7. Joe Miemczyk & Thomas Johnsen, 2010. "Sustainability in purchasing and supply: Defining the territory," Post-Print hal-00761965, HAL.
    8. Neelam C. Poudyal & Jacek P. Siry & J. M. Bowker, 2012. "Stakeholders' Engagement in Promoting Sustainable Development: Businesses and Urban Forest Carbon," Business Strategy and the Environment, Wiley Blackwell, vol. 21(3), pages 157-169, March.
    9. Joe Miemczyk & Thomas Johnsen & Emmanuelle Bernardin, 2009. "Developing a green supplier maturity model: Concepts, application and limits," Post-Print hal-00760835, HAL.
    10. Sue Hornibrook & Claire May & Andrew Fearne, 2015. "Sustainable Development and the Consumer: Exploring the Role of Carbon Labelling in Retail Supply Chains," Business Strategy and the Environment, Wiley Blackwell, vol. 24(4), pages 266-276, May.

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