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Toward understanding household preference for consumption characteristics of millet varieties: a case study from western Niger

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  • Jupiter Ndjeunga
  • Carl H. Nelson

Abstract

In this study, we evaluate the preference of consumers in Niger for different tuwo or couscous characteristics using a random utility‐based choice experiment, ordered probit analysis, and tree‐based partitioning. Data were collected through a structured survey administered at four sites. Preferences are estimated for three products (couscous, fermented tuwo, and nonfermented tuwo) made from five pearl millet cutivars. We provide relative valuation for different traits by type of product. Results show that product taste, color, and textural attributes are important, especially for tuwo and couscous. Probit and partitioning results show that taste and color are the first attributes that consumers use to distinguish more preferred millet food products from less preferred millet food products. This should provide some direction for millet breeding programs and food processing of millet.

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  • Jupiter Ndjeunga & Carl H. Nelson, 2005. "Toward understanding household preference for consumption characteristics of millet varieties: a case study from western Niger," Agricultural Economics, International Association of Agricultural Economists, vol. 32(2), pages 151-165, March.
    • Handle: RePEc:bla:agecon:v:32:y:2005:i:2:p:151-165
    DOI: 10.1111/j.0169-5150.2005.00010.x
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    1. Ratchford, Brian T, 1975. "The New Economic Theory of Consumer Behavior: An Interpretive Essay," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 65-75, Se.
    2. Baidu-Forson, J. & Waliyar, F. & Ntare, B. R., 1997. "Farmer preferences for socioeconomic and technical interventions in groundnut production system in Niger: Conjoint and ordered probit analyses," Agricultural Systems, Elsevier, vol. 54(4), pages 463-476, August.
    3. Doyle, Peter, 1977. "The application of probit, logit, and tobit in marketing: A review," Journal of Business Research, Elsevier, vol. 5(3), pages 235-248, September.
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    2. Birol, Ekin & Kontoleon, Andreas & Smale, Melinda, 2005. "Using A Choice Experiment To Estimate The Demand Of Hungarian Farmers For Food Security And Agrobiodiversity During Economic Transition," Environmental Economy and Policy Research Discussion Papers 31937, University of Cambridge, Department of Land Economy.
    3. Ruggiero Sardaro & Vincenzo Fucilli & Claudio Acciani & Francesco Bozzo & Alessandro Petrontino & Stefania Girone, 2016. "Agro-Biodiversity: An Economic Evaluation Of Benefits Provided To Regional Community By The Apulian Olive Landraces," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 70(3), pages 173-184, July-Sept.
    4. Birol, Ekin & Villalba, Eric Rayn & Smale, Melinda, 2009. "Farmer preferences for milpa diversity and genetically modified maize in Mexico: a latent class approach," Environment and Development Economics, Cambridge University Press, vol. 14(4), pages 521-540, August.
    5. Horna, J. Daniela & Smale, Melinda & Oppen, Matthias Von, 2007. "Farmer willingness to pay for seed-related information: rice varieties in Nigeria and Benin," Environment and Development Economics, Cambridge University Press, vol. 12(6), pages 799-825, December.
    6. Raghu, Prabhakaran T. & Das, Sukanya & Ravi, S. Bala & King, E.D. Israel Oliver, 2012. "Use of Contingent Valuation to Assess Farmer Preference for On-farm Conservation of Minor Millets: Case from South India," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 67(3), pages 1-14.
    7. Sieds, 2016. "Complete Volume LXX n. 3 2016," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 70(3), pages 1-187, July-Sept.
    8. Horna, J. Daniela & Smale, Melinda & von Oppen, Matthias, 2005. "Private Participation In Agricultural Extension In Nigeria And Benin: Determining The Willingness To Pay For Information," 2005 Annual meeting, July 24-27, Providence, RI 19401, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    9. Prabhakaran Raghu & Sukanya Das & S. Ravi & E.D.Israel King, 2013. "Assessing Farmer ’s Willingness to Participate in the On - farm Conservation of Minor Millet using Direct Compensation Payment," Working Papers id:5329, eSocialSciences.
    10. Evelyne Gbénou-Sissinto & Ygué P. Adegbola & Gauthier Biaou & Roch C. Zossou, 2018. "Farmers’ Willingness to Pay for New Storage Technologies for Maize in Northern and Central Benin," Sustainability, MDPI, vol. 10(8), pages 1-21, August.
    11. Mohammed Hussen Alemu & Søren Bøye Olsen, 2020. "An analysis of the impacts of tasting experience and peer effects on consumers’ willingness to pay for novel foods," Agribusiness, John Wiley & Sons, Ltd., vol. 36(4), pages 653-674, October.
    12. Mahadevan, Renuka & Asafu-Adjaye, John, 2015. "Exploring the potential for green revolution: a choice experiment on maize farmers in Northern Ghana," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 10(3), pages 1-15.
    13. Tenkasi Raghu, Prabhakaran & Das, Sukanya & S, Bala Ravi & E.D.I, Oliver King, 2012. "Assessing Farmer’s Willingness to Participate in the On-farm Conservation of Minor Millet using Direct Compensation Payment," MPRA Paper 45079, University Library of Munich, Germany.
    14. Krah, Kwabena & Michelson, Hope & Perge, Emilie & Jindal, Rohit, 2019. "Constraints to adopting soil fertility management practices in Malawi: A choice experiment approach," World Development, Elsevier, vol. 124(C), pages 1-1.

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