The effects of product expertise on consumer evaluations of new-product concepts
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Cited by:
- Saeid Vafainia & Els Breugelmans & Tammo H. A. Bijmolt, 2021. "Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics," Marketing Letters, Springer, vol. 32(4), pages 455-476, December.
- Smith, Gerald E. & Venkatraman, Meera P. & Dholakia, Ruby Roy, 1999. "Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge," Journal of Economic Psychology, Elsevier, vol. 20(3), pages 285-314, June.
- Giacalone, Davide & Jaeger, Sara R., 2016. "Better the devil you know? How product familiarity affects usage versatility of foods and beverages," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 120-138.
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