An Impact of Reverse Logistics Activities on Marketing Communication
Author
Abstract
Suggested Citation
DOI: 10.11118/actaun201765020669
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Giutini, Ron & Gaudette, Kevin, 2003. "Remanufacturing: The next great opportunity for boosting US productivity," Business Horizons, Elsevier, vol. 46(6), pages 41-48.
- Hsueh, Che-Fu, 2011. "An inventory control model with consideration of remanufacturing and product life cycle," International Journal of Production Economics, Elsevier, vol. 133(2), pages 645-652, October.
- Winer, Russell S., 2009. "New Communications Approaches in Marketing: Issues and Research Directions," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 108-117.
- Ferrer, Geraldo & Clay Whybark, D., 2000. "From garbage to goods: Successful remanufacturing systems and skills," Business Horizons, Elsevier, vol. 43(6), pages 55-64.
- Cardoso, Sónia R. & Paula Barbosa-Póvoa, Ana & Relvas, Susana & Novais, Augusto Q., 2015. "Resilience metrics in the assessment of complex supply-chains performance operating under demand uncertainty," Omega, Elsevier, vol. 56(C), pages 53-73.
- Gan, Shu San & Pujawan, I. Nyoman & Suparno, & Widodo, Basuki, 2015. "Pricing decision model for new and remanufactured short-life cycle products with time-dependent demand," Operations Research Perspectives, Elsevier, vol. 2(C), pages 1-12.
- Daugherty, Patricia J. & Richey, R. Glenn & Genchev, Stefan E. & Chen, Haozhe, 2005. "Reverse logistics: superior performance through focused resource commitments to information technology," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 41(2), pages 77-92, March.
- Lebreton, Baptiste & Tuma, Axel, 2006. "A quantitative approach to assessing the profitability of car and truck tire remanufacturing," International Journal of Production Economics, Elsevier, vol. 104(2), pages 639-652, December.
- Kudlats, Jerry & Money, Arthur & Hair, Joseph F., 2014. "Correspondence analysis: A promising technique to interpret qualitative data in family business research," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 30-40.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Gan, Shu-San & Pujawan, I. Nyoman & Suparno, & Widodo, Basuki, 2017. "Pricing decision for new and remanufactured product in a closed-loop supply chain with separate sales-channel," International Journal of Production Economics, Elsevier, vol. 190(C), pages 120-132.
- Wu, Xiaole & Zhou, Yu, 2019. "Buyer-specific versus uniform pricing in a closed-loop supply chain with third-party remanufacturing," European Journal of Operational Research, Elsevier, vol. 273(2), pages 548-560.
- Chenxu Ke & Bo Yan & Jingna Ji, 2023. "Pricing new and remanufactured products under patent protection and government intervention," Annals of Operations Research, Springer, vol. 324(1), pages 131-161, May.
- Bernard, Sophie, 2011.
"Remanufacturing,"
Journal of Environmental Economics and Management, Elsevier, vol. 62(3), pages 337-351.
- Sophie Bernard, 2010. "Remanufacturing," Working Papers 1003E, University of Ottawa, Department of Economics.
- Sophie Bernard, 2011. "Remanufacturing," Documents de travail du Centre d'Economie de la Sorbonne 11027, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.
- Sophie Bernard, 2011. "Remanufacturing," Post-Print hal-00638178, HAL.
- Sophie Bernard, 2011. "Remanufacturing," Post-Print halshs-00594051, HAL.
- Sophie Bernard, 2011. "Remanufacturing," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00594051, HAL.
- Sophie Bernard, 2011. "Remanufacturing," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-00638178, HAL.
- Sophie Bernard, 2011. "Remanufacturing," PSE-Ecole d'économie de Paris (Postprint) hal-00638178, HAL.
- Ze-Bin Wang & Yao-Yu Wang & Jian-Cai Wang, 2016. "Optimal distribution channel strategy for new and remanufactured products," Electronic Commerce Research, Springer, vol. 16(2), pages 269-295, June.
- Amitrajeet A. Batabyal & Hamid Beladi, 2017. "A game model of competition between a new good producer and a remanufacturer using negative advertising," Asia-Pacific Journal of Regional Science, Springer, vol. 1(2), pages 329-336, October.
- Batabyal Amitrajeet A. & Beladi Hamid, 2018.
"Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer,"
German Economic Review, De Gruyter, vol. 19(1), pages 113-118, February.
- Amitrajeet A. Batabyal & Hamid Beladi, 2018. "Advertising and Competition for Market Share between a New Good Producer and a Remanufacturer," German Economic Review, Verein für Socialpolitik, vol. 19(1), pages 113-118, February.
- Batabyal, Amitrajeet & Beladi, Hamid, 2016. "Advertising and Competition for Market Share Between a New Good Producer and a Remanufacturer," MPRA Paper 74085, University Library of Munich, Germany, revised 20 Jun 2016.
- Wenyuan Wang & Daniel Y. Mo & Yue Wang & Mitchell M. Tseng, 2019. "Assessing the cost structure of component reuse in a product family for remanufacturing," Journal of Intelligent Manufacturing, Springer, vol. 30(2), pages 575-587, February.
- Pokharel, Shaligram & Mutha, Akshay, 2009. "Perspectives in reverse logistics: A review," Resources, Conservation & Recycling, Elsevier, vol. 53(4), pages 175-182.
- Pagell, Mark & Wu, Zhaohui & Murthy, Nagesh N., 2007. "The supply chain implications of recycling," Business Horizons, Elsevier, vol. 50(2), pages 133-143.
- Mihi Ramírez, Antonio, 2012. "Product return and logistics knowledge: Influence on performance of the firm," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 48(6), pages 1137-1151.
- Bölen, Mehmet Cem, 2020. "From traditional wristwatch to smartwatch: Understanding the relationship between innovation attributes, switching costs and consumers' switching intention," Technology in Society, Elsevier, vol. 63(C).
- Pokharel, Shaligram & Liang, Yijiong, 2012. "A model to evaluate acquisition price and quantity of used products for remanufacturing," International Journal of Production Economics, Elsevier, vol. 138(1), pages 170-176.
- Gan, Shu San & Pujawan, I. Nyoman & Suparno, & Widodo, Basuki, 2015. "Pricing decision model for new and remanufactured short-life cycle products with time-dependent demand," Operations Research Perspectives, Elsevier, vol. 2(C), pages 1-12.
- Wilson, Matthew & Goffnett, Sean, 2022. "Reverse logistics: Understanding end-of-life product management," Business Horizons, Elsevier, vol. 65(5), pages 643-655.
- Ferrer, Geraldo & Heath, Susan K. & Dew, Nicholas, 2011. "An RFID application in large job shop remanufacturing operations," International Journal of Production Economics, Elsevier, vol. 133(2), pages 612-621, October.
- Gu, Wenjun & Chhajed, Dilip & Petruzzi, Nicholas C. & Yalabik, Baris, 2015. "Quality design and environmental implications of green consumerism in remanufacturing," International Journal of Production Economics, Elsevier, vol. 162(C), pages 55-69.
- Gian Luca Gregori & Valerio Temperini, 2013. "Il ruolo dell?e-learning nelle strategie di comunicazione delle imprese. Il caso della iGuzzini illuminazione," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(3), pages 421-435.
- Adriana GRIGORESCU & Maria-Magdalena LUPU, 2015. "Integrated Communication as Strategic Communication," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(4), pages 479-490, October.
- Rydén, Pernille & Ringberg, Torsten & Wilke, Ricky, 2015. "How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media," Journal of Interactive Marketing, Elsevier, vol. 31(C), pages 1-16.
More about this item
Keywords
reverse logistics; marketing communication campaigns; marketing communication tools;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mup:actaun:actaun_2017065020669. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://mendelu.cz/en/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.