IDEAS home Printed from https://ideas.repec.org/a/alu/journl/v2y2013i15p41.html
   My bibliography  Save this article

Exploring Privacy-Related Aspects Of The Consumers' Direct Approach

Author

Listed:
  • Călin VegheÅŸ
  • Mihai Orzan
  • Carmen Acatrinei
  • Diana Dugulan

Abstract

Organizations design marketing communication campaigns by using both the “traditional†(press, radio, television, outdoor) and/or direct media (mail, telephony, mobile telephony, and the internet),in order to attract the consumers and determine them to buy or be interested in the company's products, services and/or brands. Consumers are concerned about how the personal data they provide to organizations, as a response to the marketing campaigns they were exposed to, is captured, processed and employed. The paper explores some aspects related to consumers' attitudes towards the disclosure of personal data to companies and public entities, the assessment of aggressiveness and their perception about privacy in relation to the direct communication tools they were approached by - and presents the results obtained at the level of a sample including Romanian consumers.

Suggested Citation

  • Călin VegheÅŸ & Mihai Orzan & Carmen Acatrinei & Diana Dugulan, 2013. "Exploring Privacy-Related Aspects Of The Consumers' Direct Approach," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-41.
    • Handle: RePEc:alu:journl:v:2:y:2013:i:15:p:41
    as

    Download full text from publisher

    File URL: http://oeconomica.uab.ro/upload/lucrari/1520132/41.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Winer, Russell S., 2009. "New Communications Approaches in Marketing: Issues and Research Directions," Journal of Interactive Marketing, Elsevier, vol. 23(2), pages 108-117.
    2. Dervin, Brenda & Shields, Peter, 1999. "Adding the missing user to policy discourse: understanding US user telephone privacy concerns," Telecommunications Policy, Elsevier, vol. 23(5), pages 403-435, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gian Luca Gregori & Valerio Temperini, 2013. "Il ruolo dell?e-learning nelle strategie di comunicazione delle imprese. Il caso della iGuzzini illuminazione," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(3), pages 421-435.
    2. Adriana GRIGORESCU & Maria-Magdalena LUPU, 2015. "Integrated Communication as Strategic Communication," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(4), pages 479-490, October.
    3. František Milichovský, 2017. "An Impact of Reverse Logistics Activities on Marketing Communication," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(2), pages 669-678.
    4. Rydén, Pernille & Ringberg, Torsten & Wilke, Ricky, 2015. "How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media," Journal of Interactive Marketing, Elsevier, vol. 31(C), pages 1-16.
    5. Shi, Yani & Sia, Choon Ling & Chen, Huaping, 2013. "Leveraging social grouping for trust building in foreign electronic commerce firms: An exploratory study," International Journal of Information Management, Elsevier, vol. 33(3), pages 419-428.
    6. Dena Yadin & Inbal Yahav & Lior Zalmanson & Nira Munichor, 2024. "Resolving the Ethical Tension Between Creating a Civil Environment and Facilitating Free Expression Online: Comment Reordering as an Alternative to Comment Moderation," Journal of Business Ethics, Springer, vol. 192(2), pages 261-283, June.
    7. Leimert, Hannah & Scharfenberger, Philipp & Tomczak, Torsten, 2021. "A Contemporary Approach to Holistic Brand Communication," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(2), pages 10-18.
    8. Purnawirawan, Nathalia & De Pelsmacker, Patrick & Dens, Nathalie, 2012. "Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 244-255.
    9. Mihai Țichindelean & Monica Teodora Țichindelean & Iuliana Cetină & Gheorghe Orzan, 2021. "A Comparative Eye Tracking Study of Usability—Towards Sustainable Web Design," Sustainability, MDPI, vol. 13(18), pages 1-31, September.
    10. Agnieszka Izabela Baruk & Grzegorz Wesołowski, 2021. "The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image," Energies, MDPI, vol. 14(14), pages 1-23, July.
    11. Carlos Orús & Raquel Gurrea & Carlos Flavián, 2017. "Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention," Electronic Commerce Research, Springer, vol. 17(4), pages 661-700, December.
    12. Kumar, V., 2010. "A Customer Lifetime Value-Based Approach to Marketing in the Multichannel, Multimedia Retailing Environment," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 71-85.
    13. Vernuccio, Maria & Ceccotti, Federica, 2015. "Strategic and organisational challenges in the integrated marketing communication paradigm shift: A holistic vision," European Management Journal, Elsevier, vol. 33(6), pages 438-449.
    14. Rizwan Ali Khadim & Bilal Zafar & Muhammad Younis, 2014. "Social Media Communication and Consumer Brand Perceptions," International Journal of Social Sciences and Management Studies (IJSSMS), The Economics and Social Development Organization (TESDO), vol. 1(1), pages 12-20, March.
    15. Eugenio POMARICI & Riccardo VECCHIO, 2013. "The Italian olive oil industry in the global competitive scenario," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 59(8), pages 361-372.
    16. Keller, Kevin Lane, 2010. "Brand Equity Management in a Multichannel, Multimedia Retail Environment," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 58-70.
    17. Matea Matic Sosic, 2019. "Examining Social Media Usage In The Context Of Consumer Behaviour," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 28(2), pages 553-566, december.
    18. Park, Cheol & Lee, Thae Min, 2009. "Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers," Journal of Interactive Marketing, Elsevier, vol. 23(4), pages 332-340.
    19. Marian NASTASE & Razvan Catalin DOBREA & Ileana VALIMAREANU (MIRCIOI), 2016. "Promoting the Entrepreneurial Competencies for School Leadership Development," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(1), pages 4-11, March.
    20. Selma Kadić-Maglajlić & Maja Arslanagić-Kalajdžić & Milena Micevski & Nina Michaelidou & Ekaterina Nemkova, 2017. "Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment," Journal of Business Ethics, Springer, vol. 141(2), pages 249-265, March.

    More about this item

    Keywords

    consumers' privacy; direct communication tools; personal data protection;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2013:i:15:p:41. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dan-Constantin Danuletiu (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.