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“Turning garbage into luxury”: the materiality in practices of the carnival production

Author

Listed:
  • Ana Carolina Júlio

    (Universidade Federal do Espirito Santo)

  • César Tureta

    (Universidade Federal do Espirito Santo)

Abstract

This paper analyzes the organization of the carnival production of a samba school. Specifically, we investigate the effort to balance the demand for luxury and the scarcity of resources. To understand these phenomena, we use Schatzki’s epistemology of practice. This is a qualitative research that resorts to participant observation, in-depth interviews and documentary research. The findings revealed that the practice of material reuse is incorporated in the carnival production. We show evidence that the balance between luxury and the scarcity of resources occurs through what we call material understandings, a central element in the creative process. These understandings are produced from the interaction of the actors with a set of material arrangements, through which the creative process takes place. We also emphasize that they can be transformed throughout carnival production, as practitioners seek solutions to emerging problems.

Suggested Citation

  • Ana Carolina Júlio & César Tureta, 2018. "“Turning garbage into luxury”: the materiality in practices of the carnival production," Brazilian Business Review, Fucape Business School, vol. 15(5), pages 427-443, September.
    • Handle: RePEc:bbz:fcpbbr:v:15:y:2018:i:5:p427-443
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    References listed on IDEAS

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    1. Damon Golsorkhi & Linda Rouleau & David Seidl & Eero Vaara, 2010. "Cambridge Handbook of Strategy as Practice," Post-Print hal-02298145, HAL.
    2. Orlikowski, W. J. & Scott, Susan V., 2015. "Exploring material-discursive practices," LSE Research Online Documents on Economics 57600, London School of Economics and Political Science, LSE Library.
    3. Wanda J. Orlikowski & Susan V. Scott, 2015. "Exploring Material-Discursive Practices," Journal of Management Studies, Wiley Blackwell, vol. 52(5), pages 697-705, July.
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