Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
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DOI: 10.1016/j.jbusres.2020.03.012
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Cited by:
- Vendrell-Herrero, Ferran & Para-González, Lorena & Mascaraque-Ramírez, Carlos & Freixanet, Joan, 2024. "The order of the factors matters: How digital transformation and servitization integrate more efficiently," International Journal of Production Economics, Elsevier, vol. 271(C).
- Raddats, Chris & Roper, Stuart & Ashman, Rachel, 2024. "The role of services in creating brand loyalty for B2B manufacturers," Journal of Business Research, Elsevier, vol. 174(C).
- Slepchuk, Alec N. & Milne, George R. & Swani, Kunal, 2022. "Overcoming privacy concerns in consumers’ use of health information technologies: A justice framework," Journal of Business Research, Elsevier, vol. 141(C), pages 782-793.
- Jose Albors-Garrigos & María Miguel Molina, 2023. "The servitization of innovation in the retail grocery sector: The case of Mercadona," Journal of International Entrepreneurship, Springer, vol. 21(2), pages 245-270, June.
- Jifei Xie & Lulu Ma & Jiamin Li, 2023. "Servitization, Digitalization or Hand in Hand: A Study on the Sustainable Development Path of Manufacturing Enterprises," Sustainability, MDPI, vol. 15(13), pages 1-17, July.
- Lamrhari, Soumaya & Ghazi, Hamid El & Oubrich, Mourad & Faker, Abdellatif El, 2022. "A social CRM analytic framework for improving customer retention, acquisition, and conversion," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
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Keywords
Servitization; Value-in-use; Service-dominant logic; Social identity theory;All these keywords.
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