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Effective animal advocacy: effective altruism, the social economy, and the animal protection movement

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  • Garrett M. Broad

    (Fordham University)

Abstract

Effective altruism is a conceptual approach and emerging social movement that uses data-driven reasoning to channel social economy resources toward philanthropic activities. Priority cause areas for effective altruists include global poverty, existential risks to humanity, and animal welfare. Indeed, a significant subset of the movement argues that animal factory farming, in particular, is a problem of great scope, one that is overly neglected and offers the potential for massive reductions in global suffering. This paper explores the philosophical and methodological tenets of these “effective animal advocates,” offering empirical qualitative insight into their motivations and perspectives. The work also considers the implications of the effective altruists’ entrance into the arena of animal advocacy, taking note of how various factions within both the effective altruist and animal protection movements have received their conceptual and practical interventions. The research highlights several potential contributions of the effective animal advocates, as their commitment to evaluate and amplify pragmatic solutions to the problems of animal suffering has the opportunity to shift institutional and consumer behaviors in ways the animal protection movement has struggled to do in the past. At the same time, key issues related to the community’s research rigor and measurability biases, its lack of demographic diversity, and its tendency to valorize corporate-driven technological solutions open it up to criticism from internal and external detractors alike.

Suggested Citation

  • Garrett M. Broad, 2018. "Effective animal advocacy: effective altruism, the social economy, and the animal protection movement," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(4), pages 777-789, December.
  • Handle: RePEc:spr:agrhuv:v:35:y:2018:i:4:d:10.1007_s10460-018-9873-5
    DOI: 10.1007/s10460-018-9873-5
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    References listed on IDEAS

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    1. Krzysztof Saja, 2013. "The moral footprint of animal products," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(2), pages 193-202, June.
    2. Paula Arcari, 2017. "Normalised, human-centric discourses of meat and animals in climate change, sustainability and food security literature," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 34(1), pages 69-86, March.
    3. Jayson Lusk, 2011. "The market for animal welfare," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(4), pages 561-575, December.
    4. Frank Moulaert & Oana Ailenei, 2005. "Social Economy, Third Sector and Solidarity Relations: A Conceptual Synthesis from History to Present," Urban Studies, Urban Studies Journal Limited, vol. 42(11), pages 2037-2053, October.
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