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Consumer Biotechnology Food And Nutrition Information Sources: The Trust Factor

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  • Ekanem, Enefiok P.
  • Muhammad, Safdar
  • Tegegne, Fisseha
  • Singh, Surendra P.

Abstract

Although much has been written on consumer attitudes toward genetically modified foods, not much is known about how or where consumers get the information for the decisions they make about genetically modified foods. This paper reports on the media used by consumers in acquiring information about biotech food and nutrition issues, and examines how much trust consumers put in selected information sources. The paper also discusses how socio-economic variables affect level of trust in selected sources. Qualitative and quantitative techniques were applied to data collected from focus groups and a mail questionnaire survey. Analyses showed that consumers used newspapers (73.7%), television (73.2%), and magazines (71.2%) occasionally or more frequently than other sources to collect information about food and biotechnology. Health professionals, extension professionals, and University scientists were most trusted for providing information about GM foods. Findings of the study could provide information on choice of effective channels for communicating information about modified food and biotechnology.

Suggested Citation

  • Ekanem, Enefiok P. & Muhammad, Safdar & Tegegne, Fisseha & Singh, Surendra P., 2004. "Consumer Biotechnology Food And Nutrition Information Sources: The Trust Factor," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(1), pages 1-7, March.
    • Handle: RePEc:ags:jlofdr:27146
    DOI: 10.22004/ag.econ.27146
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    References listed on IDEAS

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