IDEAS home Printed from https://ideas.repec.org/p/ags/eaa135/160379.html
   My bibliography  Save this paper

The Impact of the Agricultural Trade Liberalization on the Elements of the Marketing Mix of Fruit and Vegetables in BIH

Author

Listed:
  • Dončić, Dalibor
  • Nastić, Rade

Abstract

In this paper, we analyzed in detail elements of the marketing mix of fruit and vegetables, therefore this product, price, distribution, promotion and people in Bosnia and Herzegovina, after seven years of liberal market within CEFTA. Each element of the marketing mix is analyzed for the most important vegetable species (cabbage, onions, peppers, tomatoes) and fruit species (apple, pear, plum). The analyzed elements of the marketing mix are compared with the characteristics of the elements of the marketing mix before integration BiH in CEFTA and people monitor the achieved level of competitiveness of fruit and vegetable producers in BiH.

Suggested Citation

  • Dončić, Dalibor & Nastić, Rade, 2013. "The Impact of the Agricultural Trade Liberalization on the Elements of the Marketing Mix of Fruit and Vegetables in BIH," 135th Seminar, August 28-30, 2013, Belgrade, Serbia 160379, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa135:160379
    DOI: 10.22004/ag.econ.160379
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/160379/files/08-Doncic_%20Nastic%20-%20EAAE%20135.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.160379?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Agriculture Marketing Service & Bills, Nelson & Roth, Monika & Maestro-Scherer, Jane, 2000. "Direct Marketing Today: Challenges and Opportunities," Analysis 317875, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Uva, Wen-fei L., 2002. "An Analysis of Vegetable Farms' Direct Marketing Activities in New York State," Research Bulletins 122632, Cornell University, Department of Applied Economics and Management.
    2. Morgan, Tamekia K. & Alipoe, Dovi, 2001. "Factors Affecting The Number And Type Of Small-Farm Direct Marketing Outlets In Mississippi," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(1), pages 1-8, March.
    3. Cvijanović, Drago & Subić, Jonel & Andrei, Jean, 2013. "Sustainable agriculture and rural development in terms of the republic of Serbia strategic goals realization within the Danube region. Achieving regional competitiveness," MPRA Paper 52472, University Library of Munich, Germany.

    More about this item

    Keywords

    Crop Production/Industries; International Relations/Trade; Marketing;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaa135:160379. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.