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Direct Marketing Today: Challenges and Opportunities

Author

Listed:
  • Agriculture Marketing Service
  • Bills, Nelson
  • Roth, Monika
  • Maestro-Scherer, Jane

Abstract

Excerpt from the report: Focus group participants offered generally positive outlooks for direct marketing. They saw strategies that strengthen linkages between farmers and consumers as a way to increase demand and direct marketing sales. Linkages that are developing and are likely to result in expanded opportunities include: private-public partnerships, tourism connections, urban-rural links, farmer-restaurant and food service sales, farmer-school and government links, joint promotion of farm and food products, and more support for farmers through a better consumer and community understanding of agriculture’s contributions. USDA-AMS, further developing its direct marketing action plan, has the opportunity to promote linkages that improve access to markets for small farmers and to achieve its mission of facilitating efficient, dependable, and equitable marketing of agricultural products.

Suggested Citation

  • Agriculture Marketing Service & Bills, Nelson & Roth, Monika & Maestro-Scherer, Jane, 2000. "Direct Marketing Today: Challenges and Opportunities," Analysis 317875, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamstr:317875
    DOI: 10.22004/ag.econ.317875
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    File URL: https://ageconsearch.umn.edu/record/317875/files/DirectMarketing2000.pdf
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    Citations

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    Cited by:

    1. Uva, Wen-fei L., 2002. "An Analysis of Vegetable Farms' Direct Marketing Activities in New York State," Research Bulletins 122632, Cornell University, Department of Applied Economics and Management.
    2. Dončić, Dalibor & Nastić, Rade, 2013. "The Impact of the Agricultural Trade Liberalization on the Elements of the Marketing Mix of Fruit and Vegetables in BIH," 135th Seminar, August 28-30, 2013, Belgrade, Serbia 160379, European Association of Agricultural Economists.
    3. Morgan, Tamekia K. & Alipoe, Dovi, 2001. "Factors Affecting The Number And Type Of Small-Farm Direct Marketing Outlets In Mississippi," Journal of Food Distribution Research, Food Distribution Research Society, vol. 32(1), pages 1-8, March.
    4. Cvijanović, Drago & Subić, Jonel & Andrei, Jean, 2013. "Sustainable agriculture and rural development in terms of the republic of Serbia strategic goals realization within the Danube region. Achieving regional competitiveness," MPRA Paper 52472, University Library of Munich, Germany.

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