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Supply and Demand Factors for Organic Produce

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  • Timothy A. Park
  • Luanne Lohr

Abstract

Although the organic produce industry is growing dramatically, little is known about market structure. We estimate a system of reduced-form equations to evaluate supply and demand factors that influence equilibrium farm price and quantity in wholesale markets for organic broccoli, carrots, and lettuce. In the long run, demand factors dominate supply factors. Reduced wholesaling costs, increased margins by which organic wholesale price exceeds nonorganic price, and higher consumer income stimulate both farm price and output. Increasing the nonorganic farm price decreases equilibrium quantity of organics. Market expansion strategies should target consumers and wholesalers. Copyright 1996, Oxford University Press.

Suggested Citation

  • Timothy A. Park & Luanne Lohr, 1996. "Supply and Demand Factors for Organic Produce," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 78(3), pages 647-655.
  • Handle: RePEc:oup:ajagec:v:78:y:1996:i:3:p:647-655
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    Cited by:

    1. Götze, Franziska & Mann, Stefan & Ferjani, Ali & Kohler, Andreas & Heckelei, Thomas, 2015. "A Hedonic Approach Towards Explaining Market Shares of Organic Food - Evidence from Swiss Household Data," 55th Annual Conference, Giessen, Germany, September 23-25, 2015 209204, German Association of Agricultural Economists (GEWISOLA).
    2. Thompson, Gary D. & Wilson, Paul N., 1999. "Market Demands For Bagged, Refrigerated Salads," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(2), pages 1-19, December.
    3. Gentile, Natacha & Rodríguez, Elsa Mirta M., 2006. "El consumo de alimentos orgánicos: aplicación de un modelo logit multinomial a la elección del canal de compra," Nülan. Deposited Documents 1065, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    4. Connolly, Cristina & Klaiber, H. Allen, 2012. "Are Consumers Willing to Pay for Organic When the Food is Already Local?," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124364, Agricultural and Applied Economics Association.
    5. Volpe, Richard J., III, 2006. "Exploring the Potential Effects of Organic Production on Contracting in American Agribusiness," 2006 Annual meeting, July 23-26, Long Beach, CA 21086, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    6. Rodríguez, Elsa Mirta M. & Gentile, Natacha & Lupín, Beatriz & Garrido, Laura, 2006. "El mercado interno de productos orgánicos: actitudes de los consumidores argentinos," Nülan. Deposited Documents 1064, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    7. Nadine Würriehausen & Rico Ihle & Sebastian Lakner, 2015. "Price relationships between qualitatively differentiated agricultural products: organic and conventional wheat in Germany," Agricultural Economics, International Association of Agricultural Economists, vol. 46(2), pages 195-209, March.
    8. Bohorova, Svetlana & Scrimgeour, Frank G., 2000. "Evaluating The Potential Productivity Gains Associated With Biotechnological Improvement: The Case Of Kiwifruit In New Zealand," Transitions in Agbiotech: Economics of Strategy and Policy, June 24-25, 1999, Washington, D.C. 25995, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    9. Park, Timothy A. & Lohr, Luanne, 1996. "Wholesaler Markup Decisions Under Demand Uncertainty," Faculty Series 16699, University of Georgia, Department of Agricultural and Applied Economics.
    10. Mélanie Jaeck & Robert Lifran & Hubert Stahn, 2012. "Emergence of Organic Farming under Imperfect Competition: Economic Conditions and Incentives," Working Papers hal-02805961, HAL.
    11. Mélanie Jaeck & Robert Lifran & Hubert Stahn, 2012. "Emergence of Organic Farming under Imperfect Competition," AMSE Working Papers 1239, Aix-Marseille School of Economics, France.
    12. Kim, John Moo, 2005. "Sustainable Farm Development in the Republic of Korea in a Global Economy," 15th Congress, Campinas SP, Brazil, August 14-19, 2005 24296, International Farm Management Association.
    13. Steven C. Blank & Gary D. Thompson, 2004. "Can/Should/Will A Niche Become the Norm? Organic Agriculture's Short Past and Long Future," Contemporary Economic Policy, Western Economic Association International, vol. 22(4), pages 483-503, October.
    14. Park, Timothy A. & Gubanova, Tatiana & Lohr, Luanne & Escalante, Cesar L., 2005. "Forecasting Organic Food Prices: Testing and Evaluating Conditional Predictive Ability," 2005 Annual meeting, July 24-27, Providence, RI 19412, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    15. Bagi, Faqir Singh & Reeder, Richard, 2012. "Farm Activities Associated With Rural Development Initiatives," Economic Research Report 262232, United States Department of Agriculture, Economic Research Service.
    16. van Ravenswaay, Eileen O. & Blend, Jeffrey R., 1997. "Using Ecolabeling To Encourage Adoption Of Innovative Environmental Technologies In Agriculture," Staff Paper Series 11657, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    17. Gubanova, Tatiana & Lohr, Luanne & Park, Timothy A., 2005. "Forecasting Organic Food Prices: Emerging Methods for Testing and Evaluating Conditional Predictive Ability," 2005 Conference, April 18-19, 2005, St. Louis, Missouri 19045, NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    18. Gabrielyan, Gnel & Marsh, Thomas L., 2012. "Domestic and Export Price Formation of U.S. Hops," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124722, Agricultural and Applied Economics Association.
    19. McFadden, Jonathan R. & Huffman, Wallace E., 2017. "Willingness-to-pay for natural, organic, and conventional foods: The effects of information and meaningful labels," Food Policy, Elsevier, vol. 68(C), pages 214-232.
    20. Baker, Gregory A., 1999. "Consumer Preferences For Food Safety Attributes In Fresh Apples: Market Segments, Consumer Characteristics, And Marketing Opportunities," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(1), pages 1-18, July.
    21. Tondel, Fabien & Woods, Timothy A., 2006. "Supply Chain Management and the Changing Structure of U.S. Organic Produce," 2006 Annual meeting, July 23-26, Long Beach, CA 21435, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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