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Using Farm-Level Data to Improve Marketing and Planning: An Illustration with Live Hogs

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  • Sanders, Dwight
  • Apgar, Gary
  • Manfredo, Mark R.

Abstract

Actual live hog sales data from the Swine Center at Southern Illinois University at Carbondale are used to examine marketing practices and develop a forecasting and budgeting tool. The data show that carcassbased hog sales receive a price premium of $4.35 per live hundredweight. Likewise, hogs marketed at the optimal live weight, 244 pounds, receive a $0.26 per hundredweight premium. The data are also used to develop a futures-based hedging and forecasting model. Price forecasts are used to generate revenue estimates to assist with business planning. The results demonstrate a number of ways producers and agribusinesses can use sales data to improve their marketing and business planning.

Suggested Citation

  • Sanders, Dwight & Apgar, Gary & Manfredo, Mark R., 2005. "Using Farm-Level Data to Improve Marketing and Planning: An Illustration with Live Hogs," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2005, pages 1-8.
    • Handle: RePEc:ags:jasfmr:190711
    DOI: 10.22004/ag.econ.190711
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    References listed on IDEAS

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    Cited by:

    1. Altman, Ira J. & Sanders, Dwight & Schneider, Jonathan, 2008. "Producer-Level Hedging Effectiveness of Class III Milk Futures," Journal of the ASFMRA, American Society of Farm Managers and Rural Appraisers, vol. 2008, pages 1-8.

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