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Gender differences in marketing styles

Author

Listed:
  • Lewis T. Cunningham
  • B. Wade Brorsen
  • Kim B. Anderson
  • Emílio Tostão

Abstract

Recent research has found that men trade stocks more frequently than women and receive a lower price as a result. The behavioral finance literature attributes this greater trading activity to men's overconfidence. Women's lack of overconfidence and past agricultural economics research suggest the possibility that women may be better at marketing grain than men. This article uses actual transactions of farmers marketing wheat and also finds that men trade more often than women. Women also sell two weeks later in the marketing year. There is no direct effect of gender on price received, but by storing longer women receive 1.4 cents/bushel less than men, on average. In contrast to the arguments in previous research, we argue that men's greater number of trades can be better explained by men enjoying trading rather than by overconfidence.

Suggested Citation

  • Lewis T. Cunningham & B. Wade Brorsen & Kim B. Anderson & Emílio Tostão, 2008. "Gender differences in marketing styles," Agricultural Economics, International Association of Agricultural Economists, vol. 38(1), pages 1-7, January.
    • Handle: RePEc:bla:agecon:v:38:y:2008:i:1:p:1-7
    DOI: 10.1111/j.1574-0862.2007.00225.x
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    2. Alphayo I. Lutta & Oliver V. Wasonga & Lance W. Robinson & Moses M. Nyangito & Jason Sircely, 2021. "Determinants of livestock market participation among pastoral communities of Tana River County, Kenya," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 7393-7411, May.
    3. Surendran Arumugam & Ramu Govindasamy & James E. Simon & Emil Wyk & Burhan Ozkan, 2022. "Market outlet choices for African Indigenous Vegetables (AIVs): a socio-economic analysis of farmers in Zambia," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 10(1), pages 1-13, December.
    4. Valentina Hartarska & Denis Nadolnyak & Roy Mersland, 2014. "Are Women Better Bankers to the Poor? Evidence from Rural Microfinance Institutions," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 96(5), pages 1291-1306.
    5. Asante, S. B. & Osei-Asare, Y. B. & Kuwornu, J. K. M., 2016. "Smallholder Maize Farmers’ Food Consumption Expenditures in Ghana: The Mediating Role of Commercialization," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 8(3), pages 1-15, September.
    6. Bola Amoke Awotide & Aziz A. Karimov & Aliou Diagne, 2016. "Agricultural technology adoption, commercialization and smallholder rice farmers’ welfare in rural Nigeria," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 4(1), pages 1-24, December.
    7. Dube-Takaza, Tryphina & Maumbe, Blessing M. & Parwada, Cosmas, 2022. "Vertical Coordination to Smallholder Small Grain Growers in Zimbabwe: Benefits of Contract Farming and Policy Implications," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 13(04), December.
    8. Schulze, Birgit, 2011. "Dynamic Markets – Dynamic Relationships: The Example of Grain Marketing in Germany," 2011 International European Forum, February 14-18, 2011, Innsbruck-Igls, Austria 122001, International European Forum on System Dynamics and Innovation in Food Networks.
    9. Jennifer A. Ball, 2020. "Women farmers in developed countries: a literature review," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 37(1), pages 147-160, March.
    10. Kiprotich Sigei, Geoffrey, 2014. "Determinants of Market Participation Among Small-Scale Pineapple Farmers in Kericho County, Kenya," Research Theses 243452, Collaborative Masters Program in Agricultural and Applied Economics.
    11. Jagwe, John & Machethe, Charles Lepepeule & Ouma, Emily, 2010. "Transaction costs and smallholder farmers’ participation in banana markets in the Great Lakes Region of Burundi, Rwanda and the Democratic Republic of Congo," African Journal of Agricultural and Resource Economics, African Association of Agricultural Economists, vol. 5(2), pages 1-16, December.
    12. Mignouna, D.B. & Abdoulaye, T. & Alene, A. & Akinola, A.A. & Manyong, V.M., 2015. "Drivers of Market Participation Decisions among Small-scale Farmers in Yam Growing Areas of Nigeria and Ghana," 2015 Conference, August 9-14, 2015, Milan, Italy 230219, International Association of Agricultural Economists.
    13. Jennifer Ball, 2014. "She works hard for the money: women in Kansas agriculture," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 31(4), pages 593-605, December.

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