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Evaluating Sustainable Competitive Advantages in Brazilian and U.S. Processed Citrus Supply Chains: An Application of Porter’s Diamond Framework

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  • Sterns, James A.
  • Spreen, Thomas H.

Abstract

The processed citrus industries of Sao Paulo, Brazil and Florida, United States collectively account for over 80 percent of world orange juice production. In recent years, both industries have been confronted with serious plant disease outbreaks. Porter’s Diamond framework is used to assess the strengths and weakness of the processed citrus industry in each country to confront the combined challenge of effectively combating these diseases while maintaining market competitiveness. Although Sao Paulo and Florida produce a similar product, the Porter’s Diamond framework reveals that there are significant differences in the organizational structure of the two industries. The article concludes with an analysis of how these differences will impact each industry’s ability to sustain its global leadership in the international processed citrus market.

Suggested Citation

  • Sterns, James A. & Spreen, Thomas H., 2010. "Evaluating Sustainable Competitive Advantages in Brazilian and U.S. Processed Citrus Supply Chains: An Application of Porter’s Diamond Framework," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(2), pages 1-9.
    • Handle: RePEc:ags:ijofsd:97233
    DOI: 10.22004/ag.econ.97233
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    File URL: https://ageconsearch.umn.edu/record/97233/files/P8b_Sterns_Spreen_Issue2_rev.pdf
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    References listed on IDEAS

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    1. Serra, Virginia & Woodford, Keith & Martin, Sandra, 2005. "Sources of Competitive Advantage in the Uruguayan and New Zealand Beef Industries," 15th Congress, Campinas SP, Brazil, August 14-19, 2005 24292, International Farm Management Association.
    2. Howard Davies & Paul Ellis, 2000. "Porter’s Competitive Advantage Of Nations: Time For The Final Judgement?," Journal of Management Studies, Wiley Blackwell, vol. 37(8), pages 1189-1214, December.
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    Cited by:

    1. Kamal Saggi & Mark Wu, 2018. "Yet Another Nail in the Coffin of Zeroing: United States – Anti-Dumping Administrative Reviews and Other Measures Related to Imports of Certain Orange Juice from Brazil," World Scientific Book Chapters, in: Kamal Saggi (ed.), Economic Analysis of the Rules and Regulations of the World Trade Organization, chapter 18, pages 401-432, World Scientific Publishing Co. Pte. Ltd..
    2. Carbone, Anna & Henke, Roberto, 2012. "Sophistication and Performance of Italian Agri-food Exports," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 3(1), pages 1-13, July.

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