IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i2p400-d197641.html
   My bibliography  Save this article

Regional Tourism Clustering Based on the Three Ps of the Sustainability Services Marketing Matrix: An Example of Central and Eastern European Countries

Author

Listed:
  • Gabriela Koľveková

    (Department of Economic Theories, Faculty of Economics, Technical University of Košice, Letná 9, 04200 Košice, Slovakia)

  • Erika Liptáková

    (Department of Applied Mathematics and Business Informatics, Faculty of Economics, Technical University of Košice, Letná 9, 04200 Košice, Slovakia)

  • Ľubomír Štrba

    (Department of Geo and Mining Tourism, Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Košice, Letná 9, 04200 Košice, Slovakia)

  • Branislav Kršák

    (Department of Geo and Mining Tourism, Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Košice, Letná 9, 04200 Košice, Slovakia)

  • Csaba Sidor

    (Department of Geo and Mining Tourism, Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Košice, Letná 9, 04200 Košice, Slovakia)

  • Michal Cehlár

    (Institute of Earth Resources, Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Košice, Letná 9, 04200 Košice, Slovakia)

  • Samer Khouri

    (Institute of Earth Resources, Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Košice, Letná 9, 04200 Košice, Slovakia)

  • Marcel Behún

    (Institute of Earth Resources, Faculty of Mining, Ecology, Process Control and Geotechnologies, Technical University of Košice, Letná 9, 04200 Košice, Slovakia)

Abstract

The impact of tourism on quality of life standards in regions is significant in terms of people, planet, and profit. This paper examines the subnational NUTS 2 level regions, (in line with Eurostat) by applying several interlinked and connected indicators. Adopting the three Ps (people, planet, profit) of the Sustainability Services Marketing Mix, this article discusses the fusion of 54 regions of Central and Eastern Europe (Czech Republic, Slovakia, Hungary, Poland, Estonia, Lithuania, Latvia, Slovenia, Romania, and Bulgaria) into clusters according to the selected accommodation tourism indicators used by the European Statistical Agency (Eurostat) to evaluate tourism. Since many variables of the Prague region significantly exceed the values of the remaining regions, this region has been considered as an individual cluster, excluded from the cluster analysis. The cluster analysis resulted in the definition of six clusters consisting of regions with similar indicators’ statistics characteristics. The presented approach changes the traditional approach to clusters in tourism and provokes thinking about new criteria of clustering and solutions in the field of tourism, especially when considering future cooperation, competitiveness, and sustainable development.

Suggested Citation

  • Gabriela Koľveková & Erika Liptáková & Ľubomír Štrba & Branislav Kršák & Csaba Sidor & Michal Cehlár & Samer Khouri & Marcel Behún, 2019. "Regional Tourism Clustering Based on the Three Ps of the Sustainability Services Marketing Matrix: An Example of Central and Eastern European Countries," Sustainability, MDPI, vol. 11(2), pages 1-18, January.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:2:p:400-:d:197641
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/2/400/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/2/400/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Romero, Isidoro & Tejada, Pilar, 2011. "A multi-level approach to the study of production chains in the tourism sector," Tourism Management, Elsevier, vol. 32(2), pages 297-306.
    2. Hector Rocha, 2004. "Entrepreneurship and Development: The Role of Clusters," Small Business Economics, Springer, vol. 23(5), pages 363-400, October.
    3. repec:jtr:journl:v:9:y:2014:i:1:p:218-232 is not listed on IDEAS
    4. Loomes, Graham & Sugden, Robert, 1982. "Regret Theory: An Alternative Theory of Rational Choice under Uncertainty," Economic Journal, Royal Economic Society, vol. 92(368), pages 805-824, December.
    5. Howard Davies & Paul Ellis, 2000. "Porter’s Competitive Advantage Of Nations: Time For The Final Judgement?," Journal of Management Studies, Wiley Blackwell, vol. 37(8), pages 1189-1214, December.
    6. Alan Pomering & Lester W. Johnson, 2018. "Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix," Sustainability, MDPI, vol. 10(9), pages 1-12, August.
    7. Ferreira, João & Estevão, Cristina, 2009. "Regional Competitiveness of Tourism Cluster: A Conceptual Model Proposal," MPRA Paper 14853, University Library of Munich, Germany.
    8. Samira Sahebalzamani & Giovanna Bertella, 2018. "Business Models and Sustainability in Nature Tourism: A Systematic Review of the Literature," Sustainability, MDPI, vol. 10(9), pages 1-15, September.
    9. Juan Ignacio Pulido Fernández & Marcelino Sánchez Rivero, 2009. "Measuring Tourism Sustainability: Proposal for a Composite Index," Tourism Economics, , vol. 15(2), pages 277-296, June.
    10. Blasco, Dani & Guia, Jaume & Prats, Lluís, 2014. "Emergence of governance in cross-border destinations," Annals of Tourism Research, Elsevier, vol. 49(C), pages 159-173.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ukrit Suksanguan & Somsak Siwadamrongpong & Thanapong Champahom & Sajjakaj Jomnonkwao & Tassana Boonyoo & Vatanavongs Ratanavaraha, 2022. "Structural Equation Model of Factors Influencing the Selection of Industrial Waste Disposal Service in Cement Kilns," Sustainability, MDPI, vol. 14(7), pages 1-19, March.
    2. Michał Roman & Monika Roman & Arkadiusz Niedziółka, 2020. "Spatial Diversity of Tourism in the Countries of the European Union," Sustainability, MDPI, vol. 12(7), pages 1-16, March.
    3. Georgică Gheorghe & Petronela Tudorache & Ioan Mihai Roşca, 2023. "The Contribution of Green Marketing in the Development of a Sustainable Destination through Advanced Clustering Methods," Sustainability, MDPI, vol. 15(18), pages 1-24, September.
    4. Francisco Antonio García Márquez & María del Carmen Pérez Gónzález & Francisco Javier Maza Ávila, 2024. "El Gasto Público Y El Esfuerzo Empresarial En El Deporte Y Su Relación Con El Desarrollo Territorial: El Caso De Las Comunidades Autónomas Españolas," Revista de Estudios Regionales, Universidades Públicas de Andalucía, vol. 1, pages 157-191.
    5. Tomáš Mandičák & Peter Mésároš & Marcela Spišáková, 2021. "Impact of Information and Communication Technology on Sustainable Supply Chain and Cost Reducing of Waste Management in Slovak Construction," Sustainability, MDPI, vol. 13(14), pages 1-19, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Laura Serrano & Antonio Sianes & Antonio Ariza-Montes, 2019. "Using Bibliometric Methods to Shed Light on the Concept of Sustainable Tourism," Sustainability, MDPI, vol. 11(24), pages 1-25, December.
    2. Georgia Perakis & Guillaume Roels, 2008. "Regret in the Newsvendor Model with Partial Information," Operations Research, INFORMS, vol. 56(1), pages 188-203, February.
    3. Nina Danilenko & Natalya Rubtsova, 2014. "Comparative analysis of a tourism cluster in the Baikal region: role of cooperation as a factor of development," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(2), pages 115-130.
    4. Jinyi Hu, 2023. "Linguistic Multiple-Attribute Decision Making Based on Regret Theory and Minimax-DEA," Mathematics, MDPI, vol. 11(20), pages 1-14, October.
    5. repec:cup:judgdm:v:15:y:2020:i:6:p:1044-1051 is not listed on IDEAS
    6. Sacha Bourgeois-Gironde, 2017. "How regret moves individual and collective choices towards rationality," Chapters, in: Morris Altman (ed.), Handbook of Behavioural Economics and Smart Decision-Making, chapter 11, pages 188-204, Edward Elgar Publishing.
    7. Martín Egozcue & Xu Guo & Wing-Keung Wong, 2015. "Optimal output for the regret-averse competitive firm under price uncertainty," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, vol. 5(2), pages 279-295, December.
    8. Jhunjhunwala, Tanushree, 2021. "Searching to avoid regret: An experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 189(C), pages 298-319.
    9. Tomasz Skica & Agnieszka Bem & Karolina ¯ygad³o, 2014. "The Role Of Local Government In The Process Of Entrepreneurship Development," "e-Finanse", University of Information Technology and Management, Institute of Financial Research and Analysis, vol. 9(4), pages 1-24, April.
    10. van Dijk, Wilco W. & van der Pligt, Joop, 1997. "The Impact of Probability and Magnitude of Outcome on Disappointment and Elation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 69(3), pages 277-284, March.
    11. Ming Li & Dipjyoti Majumdar, 2010. "A Psychologically Based Model of Voter Turnout," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 12(5), pages 979-1002, October.
    12. Kobana Abukari & Isaac Otchere, 2020. "Dominance of hybrid contratum strategies over momentum and contrarian strategies: half a century of evidence," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, vol. 34(4), pages 471-505, December.
    13. Peng Li & Ju Liu & Cuiping Wei, 2019. "A Dynamic Decision Making Method Based on GM(1,1) Model with Pythagorean Fuzzy Numbers for Selecting Waste Disposal Enterprises," Sustainability, MDPI, vol. 11(20), pages 1-19, October.
    14. Anna ARENT & Matylda BOJAR & Francisco DINIZ & Nelson DUARTE, 2015. "The Role Of Smes In Sustainable Regional Development And Local Business Integration: The Case Of Lublin Region (Poland)," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 23-34, December.
    15. Vaida Kaduskeviciute & Sigitas Urbonavicius, 2019. "Webrooming: A Way of Dealing with Uncertainties in Purchasing," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(2), pages 139-152.
    16. Qin, Jie, 2015. "A model of regret, investor behavior, and market turbulence," Journal of Economic Theory, Elsevier, vol. 160(C), pages 150-174.
    17. Grenet, Julien & He, YingHua & Kübler, Dorothea, 2022. "Preference Discovery in University Admissions: The Case for Dynamic Multioffer Mechanisms," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 130(6), pages 1-1.
    18. Embrey, Matthew & Seel, Christian & Philipp Reiss, J., 2024. "Gambling in risk-taking contests: Experimental evidence," Journal of Economic Behavior & Organization, Elsevier, vol. 221(C), pages 570-585.
    19. Arie Stoffelen & Dominique Vanneste, 2017. "Tourism and cross-border regional development: insights in European contexts," European Planning Studies, Taylor & Francis Journals, vol. 25(6), pages 1013-1033, June.
    20. Sugden, Robert & Wang, Mengjie & Zizzo, Daniel John, 2019. "Take it or leave it: Experimental evidence on the effect of time-limited offers on consumer behaviour," Journal of Economic Behavior & Organization, Elsevier, vol. 168(C), pages 1-23.
    21. Chorus, Caspar G., 2014. "Benefit of adding an alternative to one׳s choice set: A regret minimization perspective," Journal of choice modelling, Elsevier, vol. 13(C), pages 49-59.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:2:p:400-:d:197641. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.