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A critical evaluation of importance–performance analysis

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  • Azzopardi, Ernest
  • Nash, Robert

Abstract

This study is a methodological evaluation of studies on importance and performance measurement, and importance–performance analysis (IPA) which has gained widespread acceptance in the hospitality and tourism research. A synthesis of IPA literature on conceptual and measurement issues is presented with a view to identifying and mitigating potential validity concerns.

Suggested Citation

  • Azzopardi, Ernest & Nash, Robert, 2013. "A critical evaluation of importance–performance analysis," Tourism Management, Elsevier, vol. 35(C), pages 222-233.
    • Handle: RePEc:eee:touman:v:35:y:2013:i:c:p:222-233
    DOI: 10.1016/j.tourman.2012.07.007
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