IDEAS home Printed from https://ideas.repec.org/a/ags/ifaamr/208499.html
   My bibliography  Save this article

An Analysis of the Decision Structure for Food Innovation on the Basis of Consumer Age

Author

Listed:
  • Barrenar, Ramo
  • García, Teresa
  • Camarena, María

Abstract

Food innovations have high failure rates. One reason is due to not understanding what motivates consumers’ product selections. This study analyzes consumer decision making strategies according to age ranges and their preferences for novel food products. Utilizing the means-end chain theory, our results show age is not a factor in consumption decisions with familiar products. However, the structure becomes more complex in the case of novel food items, especially among young consumers.

Suggested Citation

  • Barrenar, Ramo & García, Teresa & Camarena, María, 2015. "An Analysis of the Decision Structure for Food Innovation on the Basis of Consumer Age," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-22, September.
    • Handle: RePEc:ags:ifaamr:208499
    DOI: 10.22004/ag.econ.208499
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/208499/files/201400118.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.208499?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Walker, Beth A. & Olson, Jerry C., 1991. "Means-end chains: Connecting products with self," Journal of Business Research, Elsevier, vol. 22(2), pages 111-118, March.
    2. Dickerson, Mary Dee & Gentry, James W, 1983. "Characteristics of Adopters and Non-Adopters of Home Computers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 225-235, September.
    3. Botschen, Gunther & Hemetsberger, Andrea, 1998. "Diagnosing Means-End Structures to Determine the Degree of Potential Marketing Program Standardization," Journal of Business Research, Elsevier, vol. 42(2), pages 151-159, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Diedericks, Lizette & Erasmus, Alet C. & Donoghue, Suné, 2020. "Now is the time to embrace interactive electronic applications of Association Pattern Technique," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    2. Ramona Weinrich, 2019. "Opportunities for the Adoption of Health-Based Sustainable Dietary Patterns: A Review on Consumer Research of Meat Substitutes," Sustainability, MDPI, vol. 11(15), pages 1-15, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Barrena Figueroa, Ramo & Sanchez Garcia, Mercedes, 2008. "Abstraction and Product Categories as Explanatory Variables for Food Consumption," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44460, European Association of Agricultural Economists.
    2. Pepermans, Roland & Verleye, Gino & Van Cappellen, Sarah, 1996. "'Wallbanking', innovativeness and computer attitudes: 25-40-year-old ATM-users on the spot," Journal of Economic Psychology, Elsevier, vol. 17(6), pages 731-748, December.
    3. Desmichel, Perrine & Ordabayeva, Nailya & Kocher, Bruno, 2020. "What if diamonds did not last forever? Signaling status achievement through ephemeral versus iconic luxury goods," Organizational Behavior and Human Decision Processes, Elsevier, vol. 158(C), pages 49-65.
    4. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    5. Lokesh Jasrai, 2014. "Measuring Mobile Telecom Service Innovativeness Among Youth," Paradigm, , vol. 18(1), pages 103-116, June.
    6. Ahlam Mohammed Al-Abdullatif & Hibah Khalid Aladsani, 2021. "Understanding Instructors’ Cognitive Structure Toward the Academic Use of Social Network Sites: The Means–End Chain Theory," SAGE Open, , vol. 11(3), pages 21582440211, July.
    7. Kupeli, Birgul & Salman, Gulberk Gultekin & Karaosmanoglu, Elif & Daim, Tugrul, 2024. "Exploring self-service technology adoption: Case of airline check in," Technology in Society, Elsevier, vol. 77(C).
    8. Joe Cox, 2011. "The Economics of the Video-gaming Leisure Market," Chapters, in: Samuel Cameron (ed.), Handbook on the Economics of Leisure, chapter 19, Edward Elgar Publishing.
    9. Chakravarty, Sugato & Dubinsky, Alan, 2005. "Individual investors' reactions to decimalization: Innovation diffusion in financial markets," Journal of Economic Psychology, Elsevier, vol. 26(1), pages 89-103, February.
    10. Huh, Young Eun & Kim, Sang-Hoon, 2008. "Do early adopters upgrade early? Role of post-adoption behavior in the purchase of next-generation products," Journal of Business Research, Elsevier, vol. 61(1), pages 40-46, January.
    11. Wilfred Kassangoye & Robert Rugimbana, 2013. "Internet adoption and usage patterns among Students in selected South African Universities," Journal of Economics and Behavioral Studies, AMH International, vol. 5(6), pages 376-384.
    12. Müller-Seitz, Gordon & Dautzenberg, Kirsti & Creusen, Utho & Stromereder, Christine, 2009. "Customer acceptance of RFID technology: Evidence from the German electronic retail sector," Journal of Retailing and Consumer Services, Elsevier, vol. 16(1), pages 31-39.
    13. Meyners, Jannik & Barrot, Christian & Becker, Jan U. & Bodapati, Anand V., 2017. "Reward-scrounging in customer referral programs," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 382-398.
    14. Ramo Barrena & Mercedes Sánchez, 2010. "The link between household structure and the level of abstraction in the purchase decision process: an analysis using a functional food," Agribusiness, John Wiley & Sons, Ltd., vol. 26(2), pages 243-264.
    15. Aebli, Annika, 2019. "Tourists' motives for gamified technology use," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    16. Nikolaos E. Petridis & Georgios Digkas & Leonidas Anastasakis, 2020. "Factors affecting innovation and imitation of ICT in the agrifood sector," Annals of Operations Research, Springer, vol. 294(1), pages 501-514, November.
    17. Ramo Barrena & Mercedes Sánchez, 2011. "Abstraction and product categories as explanatory variables for food consumption," Post-Print hal-00712382, HAL.
    18. Demoussis, Michael & Giannakopoulos, Nicholas, 2006. "The dynamics of home computer ownership in Greece," Information Economics and Policy, Elsevier, vol. 18(1), pages 73-86, March.
    19. K. Sudhir & Ishani Tewari, 2015. "Long Term Effects of "Prosperity in Youth" on Consumption: Evidence from China," Cowles Foundation Discussion Papers 2025, Cowles Foundation for Research in Economics, Yale University.
    20. Igbaria, M. & Iivari, J., 1995. "The effects of self-efficacy on computer usage," Omega, Elsevier, vol. 23(6), pages 587-605, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ifaamr:208499. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ifamaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.