Understanding Instructors’ Cognitive Structure Toward the Academic Use of Social Network Sites: The Means–End Chain Theory
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DOI: 10.1177/21582440211029927
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- Walker, Beth A. & Olson, Jerry C., 1991. "Means-end chains: Connecting products with self," Journal of Business Research, Elsevier, vol. 22(2), pages 111-118, March.
- Katy Jordan, 2019. "Separating and Merging Professional and Personal Selves Online: The Structure and Processes That Shape Academics' Ego‐Networks on Academic Social Networking Sites and Twitter," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 70(8), pages 830-842, August.
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Keywords
social network sites; means–end chain; instructors’ cognitive structure; academic use; professional development;All these keywords.
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